Hollywood, CA, May 24, 2012 — Veteran entertainment executive Alex Lang has joined Play Creative TV as Executive Producer and Creative Director, it was announced today by Play Creative TV’s President and Chief Creative Officer, Michael Victor, to whom Lang will report. In his new role, Lang will be responsible for growing the business and continuing to produce the award-winning television promotion Play is known for. This will include network launch campaigns, sales presentations, and episodic promotion.
Victor said, “We couldn’t be happier to have Alex on the Play team, he is a true leader in the industry. From his unique creative view to his ability to execute arresting, award-winning spots, Alex brings an arsenal of talent.”
Lang added, “I’m thrilled to be working with Michael (Victor) and the wonderful creative team at Play. The work that Play is producing is among the boldest and best in the industry.”
Prior to joining Play, Lang was Vice President of Creative at the male-skewing cable network, G4. In that role, he oversaw all network branding and promotion, interstitial programming, on-air graphics, print and digital marketing.
Previous positions include Creative Director, On-Air Promotion at ABC. There, he oversaw all reality and comedy promotion and sales presentations.
Lang began his marketing and promotion career as a Writer/Producer at The WB Network.
Lang holds an MFA in Poetry from Antioch University and a BA from the University of Southern California.
ABOUT PLAY CREATIVE
Play Creative is a premiere creative agency, specializing in world-class television promotion, launch campaigns and sales presentations. Located in the heart of Hollywood, Play is a full-service marketing company with an emphasis on bold, genre-defining creative and exceptional client service.
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