AERIALEXPOSURES.COM TAKES HD PRODUCTION TO NEW HEIGHTS, TEAMING TAPE-BASED PANASONIC AJ-HDX900 CAMCORDER WITH SOLID STATE P2 GEAR PORTABLE RECORDER FOR HIGHLY EFFICIENT WORKFLOW - Creative Planet Network

AERIALEXPOSURES.COM TAKES HD PRODUCTION TO NEW HEIGHTS, TEAMING TAPE-BASED PANASONIC AJ-HDX900 CAMCORDER WITH SOLID STATE P2 GEAR PORTABLE RECORDER FOR HIGHLY EFFICIENT WORKFLOW

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SECAUCUS, NJ (September 26, 2008) – Arnie Itzkowitz, owner of New Jersey-based AerialExposures.com and a longtime user of Panasonic production equipment, has recently paired his tape-based AJ-HDX900 multi-format DVCPRO HD camcorder with the solid-state AG-HPG10 P2 Gear portable P2 recorder to shoot sweeping video footage for such clients as Bravo, MTV, the Discovery and Travel Channels and WPIX-TV. Still and video photographer Itzkowitz flies his own plane and has also designed, manufactures and markets a gyro-stabilized video platform that he sells internationally. Aerial Exposure’s aircraft and helicopters, specially equipped with multiple camera ports for aerial video and still photography, are based at Morristown, Lincoln Park and Linden Airports, only minutes away from locations in New Jersey, Pennsylvania, New York and Connecticut. For aerial work, Itzkowitz uses a low-cost, portable helicopter/aircraft camera platform with high powered gyro-stabilizers and the HDX900. Since upgrading to high-definition shooting, Iskowitz said his business has increased dramatically. “As successful as we were with the AJ-SDX900 (DVCPRO50 camcorder), the HDX900 produced a tremendous uptick in my business,� said Itzkowitz. “More and more, my regular clients had been asking for HD, and I saw that many production companies and cinematographers were using the HDX900. I bought it, I loved it and that might have been the end of the story: I had little interest in tapeless production.� “On the other hand, aerial video is an area where you need a rock-solid ‘safety’ copy and no do-overs,� he continued. “I had some concerns about drop-outs and the absolute integrity of tape as a master plus back-up format; Panasonic was quick to suggest the P2 Gear as a tapeless complement to the HDX900.� Itzkowitz made a lightning-fast transition from P2 skeptic to enthusiast. The first shoot on which he teamed the HDX900 and P2 Gear was covering an aerobatic demonstration featuring Britain’s Royal Air Force Red Arrows. � We recorded on DVCPRO HD tape and 32GB P2 cards,� he recounted. “I took along Western Digital 160GB Passport drives. The P2 Gear is able to host the USB drive, so when we landed I was able to copy the P2 footage onto an $80 drive and present it to my client, who in turn handed it over to the news media for immediate publicity coverage.� Itzkowitz praised the P2 Gear’s versatility. “The P2 recorder outputs a playback signal to a monitor, so we’ve integrated Panasonic’s BT-LH900A 8.4� HD production monitor into our in-flight production package,� he said. “I can sit with my client and have random access to the footage I’ve shot moments before.� “Back on the ground, I make extensive use of the P2 Gear,� Itzkowitz added. “As it can be connected to my PC, I use it as a simple device to transfer unedited content to an external Blu-Ray burner and make HD-DVDs for archiving, which I consider more reliable than tape.� “I also use P2 Gear for data transfers into my NLE system. Not only is the P2 footage already digitized—a terrific time-saver--I am also able to import and edit natively in Avid Media Composer Version 3.0.� “We recently shot the Queen Mary II ocean liner and our client, the Travel Channel, requested a tape of the edited footage (versus a drive or Blu-Ray DVD),� Itzkowitz said. “I own an AJ-HD1400 DVCPRO HD tape-based deck, so I could output from the P2 Gear via HD-SDI direct to the deck, press record and make a tape.� Itzkowitz said, depending upon the assignment, he shoots 1080i, 720p or 576i (PAL). “Beyond this flexibility, I can also utilize P2 Gear’s HD-SDI out to cross-convert or downconvert to SD,� he noted. “I’ve reached the point where tape isn’t necessarily my primary recording medium,� Itzkowitz said. “It can be either DVCPRO HD tape or P2 — whichever better suits the assignment — and that convenience is courtesy of P2 Gear. It’s one wonderful little box.� For more information about AerialExposures.com, visit

www.aerialexposures.com

. About the P2 Gear Dubbed the P2 Gear, the 1.1-pound, battery-operated AG-HPG10 provides viewing, backup recording and file management of P2 recorded content in a single, small portable unit. With two P2 card slots and a 3.5-inch 4:3 LCD monitor, the P2 Gear offers on-the-spot playback and viewing of P2 content in multiple formats (1080i, 720p, 576i and 480i). The heavy-duty, shock-resistant player is equipped with speakers, easy-to-use controls and professional input/outputs (IEEE 1394, USB 2.0 and HD-SDI) for essential in-the-field functions including: viewing clips recorded on a P2 card or the FOCUS FS-100 portable hard drive, copying files to an external hard drive, outputting a playback signal to a large monitor and backup recording with P2 HD/P2 or tape-based DVCPRO cameras. About the AJ-HDX900 An indispensable, cost-effective tool for global content creators, the AJ-HDX900 DVCPRO HD camcorder supports 1080 59.94i/50i/29.97p/25p/23.98p/23.98pA and 720 59.94p/50p/29.97p/25p/23.98p recording. The HDX900 features a native 16:9, 2/3� HD, 1-million pixel 3-CCD system that assures stunning images and produces a high sensitivity of F10 (at 2000 lux) and outstanding low-light shooting down to 0.032 lux (at+62 dB gain). It is equipped with 14-bit A/D DSP circuits that provide optimum picture quality, color reproduction and luminance gradation. The HDX900 offers superior 4:2:2 color sampling and independent frame compression. The well-balanced camcorder offers impressive built-in, image-enhancing features including three Cine-like gamma modes to replicate the look and feel of film, and is compatible with a wide range 2/3� quality lenses and accessories. About Panasonic Broadcast Panasonic Broadcast & Television Systems Co. is a leading supplier of broadcast and professional video products and systems. Panasonic Broadcast is a unit company of Panasonic Corporation of North America. The company is the North American headquarters of Matsushita Electric Industrial Co., Ltd. (NYSE: MC) of Japan, and the hub of its U.S. marketing, sales, service and R&D operations. For more information on Panasonic Broadcast products, visit

www.panasonic.com/broadcast

. - 30 - EDITORIAL CONTACTS: Stacy Moore or Pat Lamb (201) 392-4458 (518) 692-8150

moorest@us.panasonic.com

patalamb@aol.com

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