EMERYVILLE, CALIF. –
Advanced Systems Group (
), a leading West Coast video and film integration firm, will discuss large raster acquisition workflow challenges during 4K Workflow 2012, its annual workshop, on Tuesday, Dec. 4, at the New People Cinema at the New People building in San Francisco. The free workshop begins at 10 a.m. and lunch will be served. “4K is already being called ‘the new HD’ in some circles. It is certainly becoming a viable acquisition and distribution format, but there are still a number of challenges associated with adopting this technology,” said Dave Van Hoy, ASG president. “4K Workflow 2012 will explore options at every point in the production process, including how to manage 4K file-based workflows.” The workshop will include a 4K overview led by veteran director of photography and
industry consultant Suny Behar. The session will address technical specifications, particularly 4K acquisition and camera technologies. Jordan Livingston, an independent filmmaker and digital imaging technician who serves the Hollywood and Bay Area markets through his company, DIGILOID, will discuss DIT and DAM, file-based workflows for high-resolution camera systems, and workflows for on-set color, dailies, and transcoding. Westernized Productions, a San Francisco-based design firm specializing in animation and visual effects, will present “Compositing and Motion Graphics in the Large Raster World.” Other sessions will include “Color Correction and Color Management” and “Deliverables and the Delivery Process.” Registration is free for 4K Workflow 2012, but space is limited. Please visit
to register or
for more information.
Advanced Systems Group LLC of Emeryville, Calif., with offices in the Bay Area and Southern California, has provided engineering, systems, integration, support and training to the broadcast, film, creative, and corporate video markets since 1997. With unmatched experience in Apple-based newsroom systems, shared storage, archiving, editing, finishing, and VFX systems, ASG has become one of largest installers of post production and shared storage systems on the West Coast. The ASG team is highly focused on customer success, and has installed and supported more than 185 SANs, production, and post production systems over the last six years. For more information, visit
or call 510-654-8300.