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Adobe Partners and Collaborators Rally Support for Flash ecosystem

Adobe is expanding the Flash Media Solution Provider (FMSP) program and collaborating with additional companies to grow the ecosystem for Adobe Media Player. New members of the FMSP program include: Brightcove, ExtendMedia, Maven Networks, and thePlatform. Additionally, companies collaborating with Adobe and supporting the Adobe Media Player include Blip.tv, FeedBurner, Motionbox, Podbridge, and Reality Digital. These companies will help expand Adobe‘s Internet video solutions, adding to an emerging ecosystem that enables new ways to distribute and monetize media, while helping viewers discover and view high-quality content both online and offline.

The Adobe Media Player is a desktop application that leverages Adobe‘s Emmy® Award winning Flash® architecture, delivering more engaging video experiences to viewers while offering content publishers new abilities to distribute, track and build businesses around their media assets. The FMSP program is a consortium of professional solution providers and publishers that offer consulting and implementation services for the Adobe Flash Media Server and the recently announced Adobe Media Player.

In addition to supporting the new Adobe Media Player, new FMSPs will provide flexible live and on-demand streaming experiences to their customers by leveraging Flash Media Server 2 and the Flash Video Streaming Service. Flash Media Server 2 offers traditional streaming media capabilities and a flexible development environment for creating and delivering innovative, interactive media applications to a broad audience. The Flash Video Streaming Service program offers hosted services for delivering on-demand video for Adobe Flash® Player across high-performance networks.

For more information on the FMSP program visit

www.adobe.com/go/fmsp

.

Early Support from Partners and Collaborators

Brightcove, ExtendMedia, Maven Networks and thePlatform join the inaugural members of the FMSP program. These industry-leading solution providers specialize in enabling organizations to broadcast live Flash streaming for sporting events, concerts, webcasts, educational and promotional events.

Blip.tv, Motionbox, Podbridge, FeedBurner and Reality Digital are joining forces with Adobe to aide in Adobe Media Player‘s delivery of more engaging video experiences to viewers while offering content publishers new abilities to distribute, track and build businesses around their media assets. The following quotes reflect the enthusiasm of both partners and collaborators around FMSP and the Adobe Media Player:

“We’re dedicated to harnessing the power of the Internet to transform the distribution and consumption of media. With Adobe Media Player and the Flash Media Solution Provider program, we can work more closely than ever with Adobe to empower content owners and advertisers to reach audiences directly through the Internet and at the same time track and monetize their content to build successful businesses. Together, we can ultimately give people the freedom to easily find, watch, and participate in a broad range of video content–online and offline–when and where they choose, while giving content owners more tools for success.”

– Evan Berg, Senior Director, Business Development, Brightcove

“thePlatform manages and publishes online and mobile video on behalf of some of the most well known consumer brands. The new Adobe Media Player and the Flash Media Solution Provider program enhance the ability of our customers to broadcast and monetize Flash content for entertainment, news, sports, and concerts. It’s great to have Adobe so solidly on board in the Internet TV arena.”

– Rahul Sonnad, VP of Business Development, thePlatform

“At ExtendMedia we’re all about enabling providers to build successful digital media businesses. Thanks to Adobe and the Adobe Media Player we have more ways than ever to deliver, monetize, brand, track and protect video content. We can tap into a broader range of applications for creating and delivering innovative, interactive media applications to a broad audience-both on- and off-line.”

– Chris Gardner, Chief Marketing Officer, ExtendMedia Corp.

“Maven enables the world’s leading media companies to offer groundbreaking Internet TV channels to a global audience. By partnering with Adobe, we are introducing new ways in which to distribute and monetize broadband video, while giving consumers a whole new user experience. In joining Adobe’s Flash Media Solution Provider program, we have a fantastic collaborative medium through which we can offer professional media companies the most cutting-edge Internet TV solutions available today.”

– Hilmi Ozguc, founder and CEO, Maven Networks

“It is becoming easier and easier for individuals and small groups of people to create their own video. We want to streamline the process even further by taking care of all the issues a budding videoblogger, podcaster, or Internet TV producer would run into. Our support for Adobe Media Player means that video content creators will be able to distribute and monetize their creations in new ways, while helping viewers discover and view content online and offline. Adobe Media Player is a huge bonus for content publishers who want to build businesses, or simply distribute their content.”

– Mike Hudack, CEO, blip.tv

“Reality Digital has been leading the way in the user-generated video and social networking market. Adobe has been leading the way in the distribution of video content across the Internet with Adobe Flash streaming video, and now with Adobe Media Player for offline video consumption. By combining Adobe Media Player and our expertise and services, we can help people easily connect and share content with each other, and companies worldwide to increase brand recognition as well as customer acquisition and retention via user-generated video and social networking.”

– Cynthia Francis, CEO, Reality Digital

“For Motionbox, Adobe Media Player is an exciting development. It will give Motionbox‘s premium service subscribers and their friends and family the ability to share personal videos through branded channels and RSS feeds, making their personal video channels available to other Adobe Media Player users. People today need convenient ways to share and manage their personal video online or offline, and Adobe Media Player gives them an extremely easy-to-use, compelling option.”

– Chris O‘Brien, CEO and Co-founder, Motionbox

“Our web-based platform help bloggers, podcasters, and commercial publishers promote, deliver, and profit from their online distributed media. We also offer the largest blog and RSS feed advertising network that brings together high-caliber content aggregated from the world’s most recognizable collection of publishers and marketers. Adobe Media Player gives us unprecedented opportunities to extend the FeedBurner ecosystem and help content publishers build successful businesses around their video assets, while broadening their audiences with a player that helps viewers engage with high-quality video both online and offline.”

– Don Loeb, Vice President of Partner Services, FeedBurner, Inc.

“Our audience measurement and ad insertion services for all downloadable video and audio content — like podcasts, video clips, TV shows and radio — are a perfect fit with Adobe Media Player. We are enthusiastic about Adobe Media Player because viewers will have greater freedom to find and view compelling content in downloadable formats, and advertisers will be able to reach offline consumers when they are disconnected from the Internet. This offers significant potential for content producers to monetize their content. Adobe Media Player enables new ways to distribute, track and monetize their video assets. The combination of technologies from Podbridge with the Adobe Media Player sets the stage to unlock and release immense amounts of exciting video content, monetized by the explosive growth in Internet video advertising.”

– Murgesh Navar, CEO, Podbridge, Inc.

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