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Ad Crew Crafts “The Big Idea” for Artist Marshall Arisman at Art Directors Hall of Fame for Lifetime Achievement

“From Dark to Light,” a 1:45 experimental essay film directed by Benita Raphan, in collaboration with Johnnie Semerad of QuietMan, premiered at the Art Directors Club Hall of Fame Gala Thursday night. The short features Marshall Arisman, famed American artist and painter, commercial illustrator, as well as educator and SVA Chair for the past 44 years.

“Marshall Arisman was the first ‘real,’ Artist that I met in NYC,” Raphan explained. “So, in 2011, to be asked to make a film for his induction into the ADC Hall of Fame was a real honor. Anyone who knows anything about Marshall and his world-class reputation knows that everything he does, he does in an atypical fashion. This is as true a portrait of the Artist as I could have ever hoped to offer.”

Raphan’s work is well recognized for its groundbreaking nature. In a handwritten dedication to his book, “The Big Idea,” George Lois called Raphan “the Renaissance artist of our time.”

QuietMan’s Johnnie Semerad noted, “As a young artist I was inspired by Marshall’s work. Now, I’m inspired by Benita and her work, so this was the perfect project for me to work on. It was one of those dream jobs.”

Honorary Chairs for the evening included Jon Kamen,, and George Lois, America’s Master Communicator and ADC past president. Also honored for lifetime achievement were John C. Jay, Partner/Executive Creative Director Worldwide for Wieden + Kennedy and veteran spot director Joe Pytka.

In describing Raphan’s work, Jay said, “Benita Raphan is a filmmaker with an unusual view of the world. Her ability to go deep into the creative mind and help her audience to understand intuitive ideas without literal explanations is an art form in and of itself.”

(“From Dark to Light” Trailer and stills © Pete the Dog Productions 2011)

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Director: Benita Raphan

Production Company: Pete the Dog Productions

Director of Cinematography: David Morabito

Composer: Robert Miller

Director of Post Production: Rosemary Quigley

Editorial Company: Hooligan

Editor: Peter Mostert

Audio Post Production: Sound Lounge

Sound Design: Marshall Grupp

Sound Re-recording Mixer: Juan Acevez

Mix: Sound Lounge

Color Grading: Nice Shoes

Colorist: Gene Curley

Legal: Mike Frankfurt, Frankfurt, Kurnit, Klein & Selz, PC

About Benita Raphan

Benita Raphan is a Director and Designer for print and television. She was represented briefly by Joy Films, in London, and returned to NYC to open Pete the Dog Productions in 2000. SHOOT Magazine featured her in their “New Director’s Issue” in 2008. Another Sundance Channel film that she produced and directed, was featured in “Creativity Magazine’s No-Spot Short Film Festival.” Raphan has produced and directed a series of original content documentaries in collaboration with the following leaders in the post-production world; Nice Shoes; jumP; Manic; Crew Cuts; Hooligan; SUSPECT; Coda and Sound Lounge. Her films have been presented on HBO, The Sundance Channel, Channel Four Television, UK, PBS, and at The Museum of Modern Art in New York City. Benita has worked as a designer for clients as diverse as Yves Saint Laurent, Issey Miyake, Yohji Yamamoto, Wieden + Kennedy, Deutsch, Inc., Knopf, and The New York Times Op-Ed Page. She has received Gold medals from The Art Directors Club, Le Club Des Directeurs Artistiques, Paris and The Broadcast Designers’ Awards. Her work is in the permanent collection of The Cooper Hewitt, The Edwin R. Ruben Film and Video Study Center at the Walker Art Center, the British Artists’ Film & Video Study Collection, Harvard University, Stanford University, The British Arts Council, and at The Warsaw Poster Biennale. Her films have been presented in London at The ICA and The National Portrait Gallery, and in the United States at The Kennedy Center and The Museum of Fine Arts, Boston. Her films have also been shown at the Sundance Film Festival, Tribeca Film Festival, Telluride Film Festival, and London Film Festival.

More info: TRUST 646 452 3388 (NY) 310 451 5153 (LA)