Accomplice Media’s Stephen Pearson Directs Marcus Mariota for First Hawaiian Bank

Latest ads featuring the Hawaiian-born quarterback promote personal banking, debit cards and other services.
Publish date:

Los Angeles— Tennessee Titans star Marcus Mariota might take chances on the football field, but when it comes to managing his money, he avoids Hail Marys.

In a new spot for First Hawaiian Bank, conceived by Honolulu agency MVNP and directed by Accomplice Media’s Stephen Pearson, the thoughtful financial strategy developed by the Hawaii native and his personal banker is humorously contrasted with get-rich-quick schemes of a flamboyant acquaintance. When “Ian” approaches Mariota at a posh restaurant and babbles about his advisor’s ability to turn “hundreds into millions overnight,” the quarterback rolls his eyes and demurs, “I think I’ll stick with the plan.”

Image placeholder title

The ad is a continuation of a campaign begun last year featuring Mariota and promoting bank services that make practical differences in people’s lives. The original spots underscored ways that First Hawaiian helps people plan for weddings, vacations and other “milestones.” The new spots pick up on the same theme, promoting personal banking and debit card programs. They also bring back some of the characters from the first flight, including Ian, who starred in an ad set on an airplane as Mariota’s spendthrift seatmate.

“A lot of bank commercials present a romanticized view of banking and Hawaii,” says MVNP Executive Creative Director Vince Soliven. “We’re focusing on real people and scenarios that they face in their daily lives.”

“Our strength as a bank is helping solve real financial problems, so we worked closely with MVNP to create spots that resonated with the audience,” agrees Chris Dods, First Hawaiian Bank, Executive Vice President, Consumer Banking and Marketing Group Manager. “These spots required a director who could pull them off in a natural way—and Stephen did that.”

Part of the success of the campaign lies in Pearson’s ability to present Mariota, who enjoys hero status in his home state, as a regular Joe. “Even though he’s successful and famous, Marcus hasn’t lost the values his parents taught him,” notes Pearson. “He trusts First Hawaiian with his money.”

Pearson adds that he helped Mariota relax in front of the camera by allowing him to ad lib some of his lines. “I wanted to make sure Marcus was comfortable with the material and having fun on set,” he explains. “He’s very down to earth, professional and has a good sense of humor. When he was laughing with the crew, I knew he was happy to be there.”

In addition to the new broadcast spots, Pearson directed a series of 15-second web shorts featuring Mariota and the money squandering Ian.

Pearson shot the spots in Hawaii. The production included several practical locations and a stage shoot for the web shorts. “Stephen and his crew were focused on telling the stories and finding solutions to creative challenges without compromising,” says Soliven. “He’s a seasoned director with a new school mentality, a true collaborator and very good at making talent feel comfortable. He’s a good guy to have on set.”

For more information about Accomplice Media, visit

Image placeholder title


Client:                  First Hawaiian Bank.

Agency: MVNP. Vince Soliven, Executive Creative Director; Juju Ranches, Sr. Art Director; Jo Archibald, Sr. Copywriter; Malcolm Bailey, Copywriter.

Production:        Accomplice Media Stephen Pearson Director; Jeff Snyder, Executive Producer.


More than 55 of the 2018 Fall Television and Streaming Series Rely on Blackmagic Design

More than 55 of the 2018 Fall Television and Streaming Series Rely on Blackmagic Design

Blackmagic Design today announced that the company’s production and post products were used to complete many of the fall 2018 season’s new and returning television shows and streaming series. More than 55 shows rely on Blackmagic Design’s digital film cameras; Fusion visual effects (VFX), compositing, 3D and motion graphics software; and DaVinci Resolve editing, color correction, VFX and digital audio software; as well as its switchers, routers, monitors and capture and playback devices.


Jingle All the Way: Luxul's XMS-1208P Managed Gigabit Switch is Available for All CI Integrators this Holiday Season

Luxul, the leading innovator of IP networking solutions for AV integrators, today announced that it's giving CI integrators the gift of enterprise-level performance at affordable price points this holiday season. It doesn't matter if they've been naughty or nice, the company's XMS-1208P 12-port/18 PoE+ managed Gigabit switch — that delivers high-speed performance while enabling simple network expansion — is now available for all. And to ring in the new year, Luxul will begin shipping its AMS-1816P 18-port/16 PoE+ L2/L3 managed Gigabit switch in early January.


HoverCam Transforms Classrooms Fit for Future-Ready Students at Val Verde USD

HoverCam, an innovative technology leader in the digital education market, announced that Val Verde Unified School District (USD) in Parris, California, successfully installed HoverCam's Pilot digital teaching stations and CenterStage interactive flat panels (IFPs) in new STEM labs in the elementary schools, with plans for an eventual rollout to the district's middle and high schools. As part of the district's goal to create future-ready students, Val Verde USD chose HoverCam digital education solutions to address the rising challenge of updating classrooms and introducing curriculum with advanced systems that will prepare students for a rapidly changing career landscape.


The Sigma Holiday Sale Is Back!

Nothing makes gift giving as enjoyable as special prices on award-winning Sigma lenses and accessories; get the lens you’ve always craved or surprise a fellow shooter with the perfect present.


Global News Agency Ruptly Relies on Riedel's MediorNet and Artist on Board New OB and DSNG Vehicles

Riedel's MediorNet real-time media network and Artist digital matrix intercom are providing the decentralized and redundant signal routing and communications backbone on board two all-new, state-of-the-art OB vehicles for Ruptly, a Berlin-based international news agency. Qvest Media, a world-leading system architect and integrator for the broadcast and media industries, designed and built the new broadcast van and DSNG vehicle.