Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now


ABC TV Taps Jay Silverman Productions to Produce Promo Spot for Launch of New Reality Series “Secret Millionaire”

Hollywood, CA, Feb. 22, 2011 –Jay Silverman Productions has been tapped by ABC TV to produce a live action, on-air promo touting the upcoming, March 6th debut of “Secret Millionaire,� a new reality series.

The Jay Silverman Productions promo spot was shot in Hollywood just around the corner from the company’s production facility. The spot features the character of a cloaked man, as he navigates a dark and ominous street in search of underprivileged individuals for whom he can do good deeds, with his goal to benefit others. The mysterious man featured in the promo is revealed to be millionaire James Malinchak (a wealthy American businessman, one of the world’s most recognized motivational speakers, and a contributing author to the best-selling book series “Chicken Soup for the Soul�). Malinchak will be one of the real life millionaires participating in the “Secret Millionaire� series.

Jay Silverman Productions worked directly with ABC’s team on the promotional spot, which included Rebecca Daugherty, VP/ Director of Specials and Late Night, Keith Grant, Creative Director, and Bob Schefferine, VP of Production. In addition, creative services from Happy Hour Creative’s Chris Mollo and Sarah Pierce played a part in the overall direction of the promotional spot, with Happy Hour Creative also providing editorial services for ABC.

Based on the hit British series, the Zodiak USA-produced “Secret Millionaire� follows the activities of successful U.S. business people who spend a week in the country’s poorest areas. At the end of their stay, these individuals reveal their true identities and give deserving people in the community hundreds of thousands of dollars of their own money.


With over 30 years in the ad/marketing industry, Jay Silverman is one of the preeminent commercial directors of advertising campaigns across the television, interactive and print media in Hollywood today. He and his company, Jay Silverman Productions, are headquartered on a 40,000 square foot production studio lot, located in the heart of Hollywood.

Originally making a name for himself as a still photographer by shooting renowned lifestyle and celebrity endorsements on behalf of numerous national and international ad campaigns, Jay evolved his client base to later include directing multi-media advertising projects for such Fortune 500 clients as McDonalds, Intel, Disney, RAC, Coors, Budweiser, GM, Coke, Pepsi, Frito-Lay, Visa, and Gatorade, among many others.

During the span of his award winning career, Jay became a noted celebrity photographer, specifically requested by high profile actors, sports personalities, recording artists, industry leaders, and supermodels. Over the years, Jay’s work has been honored with numerous Belding, Telly, Promax, and Lucy Awards. In addition, he has also been recognized for his achievements in creating and producing many national PSA campaigns for such worthy causes as the American Cancer Society, the Foundation for the Junior Blind, the Governor’s Council on Physical Fitness, the ACLU, and the Sierra Club.

Jay became a commercial director in 1995, and has since successfully balanced a dual career in both still photography and live action direction. His repertoire of national campaigns across multi-media includes those for such
clients as Greyhound, Petco, Fifth Third Bank, Carnation, A&W, Pepsi, 24-Hour Fitness, and Rent-A-Center. He’s also directed countless on-air promotional spots for all of the major broadcast networks, as well as for many cable channel, including the original launches of the smash hit TV series “American Idol,� and “Desperate Housewives,� and his own series, “The Cleaner.�

Jay Silverman Productions is located at 1541 N. Cahuenga Blvd., Hollywood, CA 90028. The phone is 323/466-6030, and the web is

# # #