Santa Fe Springs, Calif., Feb. 25, 2010 â€“ Enhance Technology today announced that Aaron Eskridge has been named a 2010 Channel Chief by the Everything Channelâ€™s CRN. Channel Chiefs are leaders in creating effective channel programs for solution providers. They consistently defend, promote and execute effective channel partner programs and strategies.
Aaron Eskridge has been working for Enhance Technology since 1998 and is a committed employee that has earned respect among the VARs and Distributors that he supports making him a key player in the channel. In 2009, the world experienced the worst economic downturn of our generation. During that year, Aaron successfully negotiated distribution contracts and franchise agreement with Bell Micro products, Condre Storage, Ingram Micro distribution channel as well as creating a web presence with global Bell Microproducts locations. It is through his hard work, determination and devotion to building the reseller and distribution channel that Aaron Eskridge was chosen as the CRN Channel Chief for 2010.
For the eighth consecutive year the Channel Chiefs were chosen based by Everything Channel editorial on criteria including policy and program innovations made during the past year, the amount of revenue their company generates through partners, their willingness to speak out publicly on behalf of the channel, and the number of years they have dedicated to channel activities.
â€œTo be elected as a Channel Chief is truly an honor for any individual or organization especially for Enhance Technology,â€? said David Lin, Product Manager of Enhance Technology. â€œIt is the key to success for any business, manufacturers alike. By utilizing the channel distribution partner’s network, you can truly build your customer base and branding through a network of distribution and resellers. For a manufacturer like Enhance Technology, it is essential that a good channel strategy and setup be in place to ensure continuous growth and sales number.â€?
â€œBeing named a Channel Chief is one of the most prestigious honors in the IT industry. This yearâ€™s Channel Chiefs offers tremendous insight into the whoâ€™s who of the Channel,â€? said Kelley Damore, VP, Editorial Director, Everything Channel. â€œTop channel executives consistently ensure that the Channelâ€™s voice is heard when strategic decisions are being made and continually nurture mutually profitable relationships. We applaud the 2010 Channel Chiefs for their successful partner programs and strategies.â€?
For additional information on the CRN Channel Chief list, visit
. The Channel Chief list was published in the February 22, 2010 issue.
About Enhance Technology, Inc.
Founded in 1997 as the innovator of hybrid I/O technologies in storage, Enhance Technology designs and manufactures high performance RAID, JBOD, and NAS storage systems and solutions. Engineered with the latest and most advanced storage technologies, Enhance Technology has become the premium brand of choice for storage products by professionals across various industries. Through years of working closely with dealers, end-customers, and technology partners, Enhance Technology has transformed from a storage-centric manufacturer to a service-minded storage solution provider.
Headquartered in California, USA with branch offices in Asia and Europe, Enhance Technology has become one of the fastest growing storage companies in the world, reaching globally through a selected group of resellers, distributors, and distribution channels worldwide.
About Everything Channel (
Everything Channel, headquartered in Framingham, MA, is a technology marketing and sales solutions company. Through its â€œComplete Technology Channel Solution,â€? Everything Channel offers the right business tools to accelerate technology sales. From branding and recruiting to marketing and sales, Everything Channel offers technology marketers the unmatched breadth and depth of global brands and market intelligence combined with unparalleled audience loyalty and credibility serving all technology sales channels through an extensive database. Everything Channel provides innovative field sales and marketing solutions to the sellers of technology to achieve measurable and significant results.
About United Business Media Limited
UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM’s businesses inform markets and serve professional commercial communities — from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists — with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to
Enhance Technology, Inc.