LOS ANGELES— A Common Thread’s Eli Green has directed a new campaign for boutique airline JetSuiteX that has accomplished the seemingly impossible task of making flying fun. Conceived by Sacramento agency MeringCarson, the spots tout the benefits of JetSuiteX, which offers a private jet experience at low cost.

One spot shows happy travelers arriving at the airport a mere 25 minutes before their flight, tossing car keys to an attendant and walking straight onto a waiting plane. Others kick back in a cozy waiting room stocked with snacks and games or, once on board, stretch out in seats with plenty of legroom. “We wanted to show how the airline treats passengers like they’re king for a day,” explains Green.


To underscore the luxury-for-less point, Green cast actors with an “everyman” demeanor and shot scenes in slow motion. “We gave it a very positive spin and emphasized the key selling points,” he says. “My task was to make the experience feel fun and accessible, and to appeal both to regular business travelers and casual travelers planning a weekend trip.”

Green shot the spots at JetSuiteX’s hub at Burbank Airport using the airline’s actual ground facilities, passenger lounge and planes.

Green describes the project as a labor of love, noting that he and his family recently flew JetSuiteX during a vacation to northern California. He came away impressed by the convenience and service. “We were running late and arrived at the airport five minutes before our flight,” he recalls. “It was no problem. We handed in the keys to our rental car and walked onto the plane,” he recalls. “If we’d missed our flight it might have ruined our vacation. They passed the stress test.”


Titles: “I Will”

Client: JetSuiteX

Agency: MeringCarson

Production: A Common Thread. Eli Green, director; J.P. McMahon, executive producer.


More than 55 of the 2018 Fall Television and Streaming Series Rely on Blackmagic Design

More than 55 of the 2018 Fall Television and Streaming Series Rely on Blackmagic Design

Blackmagic Design today announced that the company’s production and post products were used to complete many of the fall 2018 season’s new and returning television shows and streaming series. More than 55 shows rely on Blackmagic Design’s digital film cameras; Fusion visual effects (VFX), compositing, 3D and motion graphics software; and DaVinci Resolve editing, color correction, VFX and digital audio software; as well as its switchers, routers, monitors and capture and playback devices.


Jingle All the Way: Luxul's XMS-1208P Managed Gigabit Switch is Available for All CI Integrators this Holiday Season

Luxul, the leading innovator of IP networking solutions for AV integrators, today announced that it's giving CI integrators the gift of enterprise-level performance at affordable price points this holiday season. It doesn't matter if they've been naughty or nice, the company's XMS-1208P 12-port/18 PoE+ managed Gigabit switch — that delivers high-speed performance while enabling simple network expansion — is now available for all. And to ring in the new year, Luxul will begin shipping its AMS-1816P 18-port/16 PoE+ L2/L3 managed Gigabit switch in early January.


HoverCam Transforms Classrooms Fit for Future-Ready Students at Val Verde USD

HoverCam, an innovative technology leader in the digital education market, announced that Val Verde Unified School District (USD) in Parris, California, successfully installed HoverCam's Pilot digital teaching stations and CenterStage interactive flat panels (IFPs) in new STEM labs in the elementary schools, with plans for an eventual rollout to the district's middle and high schools. As part of the district's goal to create future-ready students, Val Verde USD chose HoverCam digital education solutions to address the rising challenge of updating classrooms and introducing curriculum with advanced systems that will prepare students for a rapidly changing career landscape.


The Sigma Holiday Sale Is Back!

Nothing makes gift giving as enjoyable as special prices on award-winning Sigma lenses and accessories; get the lens you’ve always craved or surprise a fellow shooter with the perfect present.


Global News Agency Ruptly Relies on Riedel's MediorNet and Artist on Board New OB and DSNG Vehicles

Riedel's MediorNet real-time media network and Artist digital matrix intercom are providing the decentralized and redundant signal routing and communications backbone on board two all-new, state-of-the-art OB vehicles for Ruptly, a Berlin-based international news agency. Qvest Media, a world-leading system architect and integrator for the broadcast and media industries, designed and built the new broadcast van and DSNG vehicle.