STORY Signs Comedy Director Ron Lazzeretti - Creative Planet Network

STORY Signs Comedy Director Ron Lazzeretti

Publish date:

CHICAGO— Award-winning comedy director Ron Lazzeretti has joined STORY for exclusive, national representation. A native Chicagoan, Lazzeretti has broad experience as a commercial director and agency creative director with credits including Chevy, Coors Light, KFC, A&W Root Beer and Taco Bell. A true multi-talent, he has also enjoyed success as an independent filmmaker, writer, producer and musician.

“Ron in a phenomenal talent with incredible energy and a genius for comedy,” said STORY Executive Producer Mark Androw. “He’s been doing great work for years, and we’re thrilled to bring him to STORY.”

Image placeholder title

Lazzeretti also leads Hog Butcher, a creative services company made up of comedy writers and improv artists from Chicago's potent comedy scene.

Lazzeretti got his start as a director while working as a creative at Chicago agency Eisaman, Johns & Laws. He went onto co-found the production company Two Olives and also directed through Chicago-based Spoke Films.

Along the way, Lazzeretti developed a nuanced touch for comedy and a masterful command for directing talent, including pros, non-pros, celebrities and kids. Outside advertising, Lazzeretti is co-creator and director of the popular web series The Graveyard Show. It stars David Pasquesi and Christian Stolte as a custodian and security guard who share revelations, epiphanies and confessions “while the rest of the world sleeps.” The Chicago Tribune called it “an existential gem.” “I like it for its simplicity,” he said. “I’m a huge fan of simplicity. Whether it’s a fifiteen second commercial or longform video,  I love a story that’s simply told.”

Lazzeretti wrote and directed Something Better Somewhere Else¸ an independent film that the late critic Roger Ebert called “delightful.” He also wrote and produced The Merry Gentleman, starring Michael Keaton and Kelly MacDonald, which premiered at the Sundance Film Festival and earned rave review from the Los Angeles Times, the New York Times and other outlets.

In discussing his move to STORY, Lazzeretti said that it provides him a platform to broaden the scope of his commercial work. “Mark Androw is a smart executive producer who gets what I do and appreciates what I bring to the process,” he observed. “He knows the business, has enjoyed a lot of success and does it the right way. I’m glad to have this opportunity.”

STORY is represented on the East Coast by Ilene Silberman (212) 794-9030; in the Midwest by Amy McIntyre (312) 550-2554, in the Southeast by Miller + Associates, (954) 563-6004;and  in the Southwest by Gossip!, (214) 288-2813.

For more information, visit



Custom-Engineered Bolero S Ensures Reliable Referee Communications for German Bundesliga

Today's large-scale sporting events, as well as their technical broadcast requirements, are growing at an astounding pace. To meet and surpass these requirements, Riedel Communications has initiated their Managed Sports Services division, comprised of custom-engineered technologies paired with extensive supervision and support by Riedel-qualified engineers. Among the first to profit from these services is DFL Deutsche Fußball Liga, who has partnered with Riedel to design a reliable infrastructure for German Bundesliga referee communications.


RTI Names Cyrille Vergely as Dealer Experience Manager

RTI, a leading control and automation manufacturer for residential and commercial settings, today announced that Cyrille Vergely has joined the company as its Dealer Experience Manager, Europe and Middle East. In his new role, he will ensure an exceptional experience for the company's dealers in the region by providing training, technical support and project design assistance.