SMPTE® Hollywood Section and VES of Los Angeles to Explore Augmented Reality at Joint June Meeting

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LOS ANGELES — The Hollywood Section of SMPTE®, the organization whose standards work has supported a century of technological advances in entertainment technology, and the Visual Effects Society Los Angeles Section will conduct a joint meeting, scheduled for Thursday, June 22, to examine the rapidly evolving field of augmented reality (AR).

Drawing on leading-edge technologies from cloud-based supercomputing to next-generation mobile devices, AR is creating new ways for people to experience the world. At this joint meeting of the SMPTE Hollywood Section and VES Los Angeles, a panel of experts will provide an overview of the AR landscape and the technologies driving it. They will also share insights into emerging business opportunities and offer advice on what it takes to get involved in this exciting new field.

“Possibilities abound for the application of augmented reality, from augmented commerce to new forms of augmented entertainment,” said Marty Meyer, chair of the SMPTE Hollywood Section. “We are excited to co-host a panel of leaders from companies that are among those at the forefront of our industry’s evolution. It promises to be a very timely and thought-provoking evening.”

Panelists include:

  • Ed Lantz, president and chief technology officer at VORTEX Immersion Media Inc.
  • Theo Skye, founding partner and chief innovation officer at The Visory
  • Eddie Offerman, VR/AR researcher and pipeline architect at Mirada Studios
  • Ralph Barbagallo, founder of FLARB LLC
  • Greg Berkin, managing director at Concours Ventures
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(l to r) Ed Lantz, Theo Skye, Eddie Offerman, Ralph Barbagallo, Greg Berkin

This special event is produced by Ramón Bretón, chief technology officer at 3rd i QC, and Anthony Magliocco, vice president of business development and founder of Entertainment and Media Technology Marketing Inc.

What: VES Los Angeles Section and SMPTE Hollywood Section, Joint Meeting

Topic: Augmented Reality: More Than Just Funny Glasses!

When: Thursday, June 22, 2017, 5:30 p.m. — Demo area opens, 6:30 p.m. — Hospitality, 7:15 p.m. — Meeting

Where: Academy of Motion Picture Arts and Sciences (AMPAS), Linwood Dunn Theater, 1313 Vine Street, Los Angeles, CA 90028. Free parking is available behind the building.

Price: Free for VES, SMPTE, and HPA members and nonmembers

Register:        www.smpte.org/hollywood

About the Visual Effects Society

The Visual Effects Society is a professional honorary society dedicated to advancing the arts, sciences and applications of visual effects and to upholding the highest standards and procedures for the visual effects profession. It is the entertainment industry's only official organization representing the extended global community of visual effects practitioners, including supervisors, artists, producers, technology developers, educators and studio executives.  VES’ more than 3,400 members in 35 countries worldwide contribute to all areas of entertainment – film, television, commercials, animation, music videos, games and new media.   For more info, visit www.visualeffectssociety.com or follow us on Twitter at @vfxsociety.

About the SMPTE® Hollywood Section

The Hollywood Section of SMPTE® was originally organized as the West Coast Section in 1928. Today, as its own SMPTE Region, it encompasses more than 1,200 SMPTE Members with a common interest in motion-imaging technology in the Greater Los Angeles area. The Hollywood Section offers free meetings monthly that are open to SMPTE Members and non-members alike. Information about meetings is posted on the Section website at www.smpte.org/hollywood.

About SMPTE®

For more than a century, the people of SMPTE (pronounced “simp-tee”) have sorted out the details of many significant advances in media and entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, SMPTE has received an Oscar® and multiple Emmy® Awards for its work in advancing moving-imagery engineering across the industry. SMPTE has developed thousands of standards, recommended practices, and engineering guidelines, more than 800 of which are currently in force today. SMPTE Time Code™ and the ubiquitous SMPTE Color Bars™ are just two examples of SMPTE’s notable work. As it enters its second century, SMPTE is shaping the next generation of standards and providing education for the industry to ensure interoperability as the industry evolves further into IT- and IP-based workflows.

SMPTE’s global membership today includes more than 7,000 members: motion-imaging executives, creatives, technologists, researchers, and students who volunteer their time and expertise to SMPTE’s standards development and educational initiatives. A partnership with the Hollywood Professional Association (HPA) connects SMPTE and its membership with the businesses and individuals who support the creation and finishing of media content. Information on joining SMPTE is available at www.smpte.org/join.

All trademarks appearing herein are the properties of their respective owners.

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