Full Service Creative Studio The-Artery Names Liron Ashkenazi-Eldar as Company's New Lead Design Director

Ashkenazi-Eldar is the Winner of a 2017 ADC "Silver Cube" Award from The One Club
Publish date:

New York & Los Angeles, June 2, 2017 – Full service creative studio The-Artery has named Liron Ashkenazi-Eldar as the company’s new Lead Design Director.   

Ashkenazi-Eldar is the winner of a 2017 ADC “Silver Cube” Award from The One Club, in the category 2017 Design: Typography, for her project entitled “Asa Wife Zine," which was submitted via New York’s prestigious School of Visual Arts. Please see: http://www.oneclub.org/awards/adcstudents/-award/26951/asa-wife-zine

At the tender age of 27, Ashkenazi-Eldar was also recently profiled in a story entitled “15 Artists Under 30” by the prestigious PRINT Magazine: http://www.printmag.com/print-magazine/new-visual-artists-print-magazine/up-and-coming-artists-liron-ashkenazi/

In her new position, Ashkenazi-Eldar will spearhead the formation of the new department within The-Artery that will focus on design and branding. She is developing in-house design capabilities to support the Company's VFX, Experiential and VR & AR content, as well as website development. Looking to the future, Ashekanzi-Eldar and her team are also looking for innovative and design-based clients who are interested in working with The-Artery on creating unique projects revolving around branding, motion and art.

Regarding the hiring of Ashkenazi-Eldar, Deborah Sullivan, EP and Managing Director for The-Artery, said, “Liron is a truly gifted and highly talented artist whose addition to the company helps steer us in a new direction. Having her on board gives us more creative opportunities - and we are better positioned to work with clients who are specifically looking for branding and design-focused strategies. Liron will oversee this new department, also providing motion graphics, print and social campaigns.” 

Adds Ashkenazi-Eldar, “I am very excited to be offering The-Artery’s existing and future client base something new - the design side of things. While we’ve been well established for many years in the areas of production and VFX, our Design Team can now bring a new dimension to our company. We are seeking brand clients with strong identities so that we can offer them exciting, new, and even weird creative solutions that are not part of the traditional branding process. That’s not how we’re going to do that here! We will be taking a completely new approach to branding – providing imagery that is more emotional and more personal, instead of just following an existing protocol. Our goal is to provide a highly immersive experience for our new brand clients.”


Liron Ashkenazi-Eldar is a multidisciplinary Visual Designer who thrives to create bold, complex and conceptually driven imagery using 3D illustration, animation, photography, experimental typography and color.

Originally from Israel, she is a graduate of New York’s School of Visual Arts with a BFA degree in Design.

Ashkenazi-Eldar is now based at The-Artery’s office in New York City.


Based in New York City and Los Angeles, The-Artery is a full service creative studio developing content and visual effects for feature films, episodic TV, and consumer brands across all platforms. The award winning team’s specialties include: Visual Effects, Creative Strategy, Live Action Production, Experiential and VR/AR Content, Editorial & Color Grading, Motion Graphics Design, Animation and App Development.

See The-Artery on:




                                                                                                                                                            # # # 

The-Artery Company Contact:

Deborah Sullivan

EP/Managing Director



Media Contact: 

Dan Harary

The Asbury PR Agency

Beverly Hills, CA





Black Box Radian Flex Software-Based Video Wall Platform Earns ISE Best of Show Award

Black Box, an industry-leading provider of pro AV connectivity and signal distribution systems, today announced that the company's Radian Flex software-based video wall platform won an ISE Best of Show Award from AV Technology Europe, a Future Publishing magazine. Of the more than 1,000 exhibitors at ISE 2019, only 15 — including Black Box with Radian Flex — earned this award, which recognizes achievements and innovations in product and service development.


Luxul to Bring Reliability and High Performance to IBS 2019 With Latest Networking Solutions for the Smart Home

Luxul, the leading innovator of IP networking solutions for AV integrators, today announced its technology line-up for the NAHB International Builders' Show (IBS), taking place February 19-21 in Las Vegas. In the Legrand booth SU614, the company will exhibit a wide range of solutions for home builders that deliver reliable, high-performance networks in smart homes, including Gigabit switches; the next generation of wireless controller technology; indoor and outdoor wireless access points (APs); wired and wireless routers; intelligent network power distribution units (PDU); and the Wi-Fi Assurance Program exclusively for builders.


HoverCam's Pilot Series and ClassFusion Learning Platform Land Big Wins at TCEA 2019

HoverCam, a leader in innovative, interactive, and engaging education solutions, announced that the company's digital classroom solutions received three major honors from Tech & Learning at the recent Texas Computer Education Association (TCEA) 2019 Conference in San Antonio. At the show, HoverCam's Pilot 3 digital teaching station received the Award of Excellence in the District category, while the company's new Pilot X podium and ClassFusion software platform both earned Best of Show honors. The awards were presented on Feb. 6 at a special ceremony held at Casa Rio restaurant in San Antonio.