McDonalds Spot Shot on URSA and Edited and Graded in Resolve 12 by O2 Filmes

Publish date:

Fremont, CA - September 16, 2015 - Blackmagic Design today announced that Brazil based production and post house O2 Filmes shot a commercial airing across Brazil for McDonalds with Blackmagic URSA EF and Blackmagic Production Camera 4K. The spot was also the first project by O2 Filmes that was edited and graded entirely in DaVinci Resolve 12.

O2 Filmes is the largest production and post production house in Brazil, and creates a wide range of films, television shows and commercials aired around the world. The new McDonald’s spot, which is airing now, was the first project by O2 Filmes to be completely shot, edited and graded using only Blackmagic Design’s cameras and professional editing and color correction software.

With the help of DaVinci Resolve’s project sharing in particular, O2 colorists and editors were able to collaborate in realtime and meet the project’s quick turnaround of just three days from filming to distribution.

Paulo Barcellos, O2 Post Production general manager, commented on the value of having DaVinci Resolve editing as part of the workflow: “The quick transition from editing to grading without having to export to a different system was incredibly useful. Our editors are really craving an editor that better supports projects with a shorter timeframe, and Resolve fills that spot. It’s lack of bureaucracy allows editors and colorists to collaborate simultaneously in a project, saving a lot of time. And its editing tools are amazing, with some features, like Resolve’s dynamic trim tools, are the best we have used.

We also shot the spot 4K RAW on the URSA and Production Camera 4K, which DaVinci Resolve handles flawlessly. The RAW files gave our editors and colorists the comprehensive data they needed to produce a fantastic product and get it done on time.”

O2 Filmes’s massive 8,500 square meters of creative space, which is located in São Paulo, includes more than 70 Blackmagic DaVinci Resolve Studio seats, which are used for color grading and editing. The O2 expansive client list features top projects that attract ‘A’ list freelance editors from all over the country, including one who worked on the McDonalds commercial.

Barcellos comments “Until the McDonalds spot, the freelance editor assigned to the project had actually not edited a project with DaVinci Resolve. But thanks to the way Blackmagic Design has organized the interface and built out the capabilities, all it took was a couple of hours for them to completely adapt and begin editing. This was a very pleasant surprise!”

DaVinci Resolve 12 is now available for public beta and is the only software that lets customers edit, grade and finish projects all in a single tool.

Press Photography

Product photos of URSA, DaVinci Resolve, Blackmagic Production Camera 4K and all other Blackmagic Design products are available at

About Blackmagic Design

Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability in post production, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to


More than 55 of the 2018 Fall Television and Streaming Series Rely on Blackmagic Design

More than 55 of the 2018 Fall Television and Streaming Series Rely on Blackmagic Design

Blackmagic Design today announced that the company’s production and post products were used to complete many of the fall 2018 season’s new and returning television shows and streaming series. More than 55 shows rely on Blackmagic Design’s digital film cameras; Fusion visual effects (VFX), compositing, 3D and motion graphics software; and DaVinci Resolve editing, color correction, VFX and digital audio software; as well as its switchers, routers, monitors and capture and playback devices.


Jingle All the Way: Luxul's XMS-1208P Managed Gigabit Switch is Available for All CI Integrators this Holiday Season

Luxul, the leading innovator of IP networking solutions for AV integrators, today announced that it's giving CI integrators the gift of enterprise-level performance at affordable price points this holiday season. It doesn't matter if they've been naughty or nice, the company's XMS-1208P 12-port/18 PoE+ managed Gigabit switch — that delivers high-speed performance while enabling simple network expansion — is now available for all. And to ring in the new year, Luxul will begin shipping its AMS-1816P 18-port/16 PoE+ L2/L3 managed Gigabit switch in early January.


HoverCam Transforms Classrooms Fit for Future-Ready Students at Val Verde USD

HoverCam, an innovative technology leader in the digital education market, announced that Val Verde Unified School District (USD) in Parris, California, successfully installed HoverCam's Pilot digital teaching stations and CenterStage interactive flat panels (IFPs) in new STEM labs in the elementary schools, with plans for an eventual rollout to the district's middle and high schools. As part of the district's goal to create future-ready students, Val Verde USD chose HoverCam digital education solutions to address the rising challenge of updating classrooms and introducing curriculum with advanced systems that will prepare students for a rapidly changing career landscape.


The Sigma Holiday Sale Is Back!

Nothing makes gift giving as enjoyable as special prices on award-winning Sigma lenses and accessories; get the lens you’ve always craved or surprise a fellow shooter with the perfect present.


Global News Agency Ruptly Relies on Riedel's MediorNet and Artist on Board New OB and DSNG Vehicles

Riedel's MediorNet real-time media network and Artist digital matrix intercom are providing the decentralized and redundant signal routing and communications backbone on board two all-new, state-of-the-art OB vehicles for Ruptly, a Berlin-based international news agency. Qvest Media, a world-leading system architect and integrator for the broadcast and media industries, designed and built the new broadcast van and DSNG vehicle.