New York, NY—AKA NYC was a multiple winner at this year’s Davey Awards, scoring five Silver Awards for its work in behalf of the Tony Award-winning Best Musical ONCE: THE MUSICAL and Tony Award-winning Best Play ALL THE WAY. The New York entertainment and marketing agency was honored in categories spanning broadcast, online and integrated marketing. Sponsored by the Academy of Interactive and Visual Arts, the Davey Awards recognize the best creative work from top independent agencies worldwide. This year’s competition attracted more than 4,000 entries.
AKA NYC Content Director Jamaal Parham says that the agency’s success is a product of its determination to break the mold and find new ways to engage with consumers. “AKA continues to push boundaries in entertainment advertising and marketing,” he observes. “The recognition we’ve received from the Daveys and other creative competitions, as well as ticket buyers, is indicative of that.”
Four of AKA NYC’s wins came for its campaign for ONCE: The Musical and included awards for Commercials (“Gold”), Music Videos (“Leave”), Online Advertising and Marketing (“Joyce”) and integrated campaign (“Rebrand—Gold”). The agency’s work for the show included an innovative, music-oriented broadcast campaign, a first-of-its-kind native advertising initiative where music videos and other exclusive content was hosted by New York magazine’s Vulture.com, as well as social media, print, radio and web components.
“It was a heartfelt campaign based on the emotional power of the music,” says Parham. “That’s what people responded to.”
A fifth award came for AKA NYC’s national broadcast campaign for ALL THE WAY, Pulitzer Prize-winner Robert Schenkkan’s political drama about the Johnson Administration. Television spots focused on the show’s star Bryan Cranston. “We brought Bryan’s booming personality and Tony Award-winning performance into your living room,” Parham says. ALL THE WAY broke box office records during its limited run at the Neil Simon Theatre.
AKA is a global, full-service advertising agency with offices in the US, UK and Australia. The AKA Group, including Digital Media Services and the film advertising agency The Creative Partnership, delivers creative, strategic and insightful campaigns to the entertainment industry worldwide.
The New York office, led by Elizabeth Furze, Scott Moore and Executive Creative Director Bashan Aquart, delivers innovative solutions across media, marketing, partnerships, interactive, creative, broadcast, box office and ticketing, and campaign management, with a proven record for producing sales-driven campaigns for premium, must-see productions, venues, exhibitions and events.
Current and recent NYC clients include: 2012 Tony Award® Best Musical winner Once, Matilda The Musical, Rock of Ages, Les Misérables, 2010 Tony Award Best Musical winner Memphis, A Christmas Story The Musical, Spider-Man Turn Off the Dark, It’s Only a Play, Love Letters, The Audience, Wolf Hall, The Heidi Chronicles, The Illusionists, Queen of the Night, Glengarry Glen Ross, The Trip to Bountiful, The Glass Menagerie and 2014 Tony Award Best Play winner All the Way.
For more information, visit akanyc.net