Bully Pictures’ Jeffrey DeChausse Delivers Simple Human Stories for First Citizens Bank

Author:
Publish date:

“Forever First” spots from Michigan agency Factory promotes bank’s deep relationships with its clients.

LOS ANGELES — The human stories behind such bedrock banking offerings as savings accounts, debit cards and small business services are explored in a new campaign for North Carolina-based First Citizens Bank.

Bully Pictures

’ Jeffrey DeChausse directed three spots themed “Forever First” for new Michigan agency Factory and the 115-year-old bank, which is making its first major advertising push in more than a decade.

Each spot weaves an emotional tale focusing on how First Citizens Bank helps its customers.

First Love

follows a boy as he grows to adulthood while saving money to achieve his dream. In

A Dog’s Life

, a woman is inspired to build her own business.

Together

shows how an innovative new family debit card helps a single father stay connected with his teenage daughter.

QVXZ0002000H_Together_NoSlate

“The commercials are about financial services and we are making those services relevant by connecting them to familiar human stories,” says DeChausse. “The agency’s scripts provided a beautiful opportunity to do something great.”

DeChausse aimed for naturalism and directed the spots with an eye for realism. “We want viewers to get lost in the human element,” he explains. “I wanted to be sure that the actors really understood the stories, their themes and meanings, so that they weren’t just performing roles.”

Mark Lantz, founder and executive creative director of Factory, says that the passion and energy DeChausse brought to the project was infectious. “He has great empathy for the characters he portrays and good storytelling chops,” Lantz observes. “We wanted this campaign to strike a resonant human chord, and Jeffrey nailed it.”

QVXZ0003000H_FirstLove_NoSlate

An Emmy for 100 Club

DeChausse struck a different emotional chord with a public service ad for Chicago agency Downtown Partners and the 100 Club of Chicago, a charity benefitting surviving family members of police officers, firefighters and paramedics who lose their lives in the line of duty. The ad features Joe Mantegna, Dennis Franz and other well-known actors talking about the difference between playing a cop on television and working as a real life law enforcement officer. “They don’t always go home,” says Franz. The actors stand on a sound stage and talk directly to the camera. The spot recently won a Chicago/Midwest Emmy Award for Outstanding Achievement for Community/Public Service.

“The idea is so simple,” says DeChausse, “but sometimes the simplest ideas are also the biggest—and this was one of them.”

Anniversario

DeChausse’s other recent work includes a campaign for ADT out of Doner, Detroit, and a short film entitled Anniversario. The latter is a comedy about a woman who visits her favorite hairdressers in preparation for her 45th wedding anniversary celebration. The film recently won for Best Director at Flickers: Rhode Island International Film Festival and is also an official selection of the Austin Film Festival, New Filmmakers Los Angeles, and the La Costa Film Festival.

First Citizens Bank Credits

Titles: A Dog’s Life, Together, First Love Agency: Factory. Mark Lantz, Founder, Executive Creative Director; Greg Sieck, Founder, Agency Operations; Tom Parr, Creative Director; Craig Mungons, Producer; William Wayland, Director of Client Services; Victoria Merritt, Assistant Account Executive; Kathi Strace, Talent & Business Manager; Cheryl Addington, Art Director Production: Bully Pictures, Los Angeles. Jeffrey DeChausse, director; Jason Forest, executive producer.

About Bully Pictures

Bully Pictures is a full-service commercial broadcast, web viral, branded content production company located in Santa Monica, California. The company’s roster includes Javier Aguilera, Dustin Lance Black, Juergen Bollmeyer, Fredrik Callinggard, Jeffrey DeChausse, Anne Fletcher, Dave Klaiber, Gaute Hesthagen, Gregory Maya, Luke Savage, Michael Shapiro, and Morten Tyldum. For more information, write

info@bullypictures.com

http://www.bullypictures.com/

Related

More than 55 of the 2018 Fall Television and Streaming Series Rely on Blackmagic Design

More than 55 of the 2018 Fall Television and Streaming Series Rely on Blackmagic Design

Blackmagic Design today announced that the company’s production and post products were used to complete many of the fall 2018 season’s new and returning television shows and streaming series. More than 55 shows rely on Blackmagic Design’s digital film cameras; Fusion visual effects (VFX), compositing, 3D and motion graphics software; and DaVinci Resolve editing, color correction, VFX and digital audio software; as well as its switchers, routers, monitors and capture and playback devices.

Luxul_AMS-1208P

Jingle All the Way: Luxul's XMS-1208P Managed Gigabit Switch is Available for All CI Integrators this Holiday Season

Luxul, the leading innovator of IP networking solutions for AV integrators, today announced that it's giving CI integrators the gift of enterprise-level performance at affordable price points this holiday season. It doesn't matter if they've been naughty or nice, the company's XMS-1208P 12-port/18 PoE+ managed Gigabit switch — that delivers high-speed performance while enabling simple network expansion — is now available for all. And to ring in the new year, Luxul will begin shipping its AMS-1816P 18-port/16 PoE+ L2/L3 managed Gigabit switch in early January.

HoverCam_VV1

HoverCam Transforms Classrooms Fit for Future-Ready Students at Val Verde USD

HoverCam, an innovative technology leader in the digital education market, announced that Val Verde Unified School District (USD) in Parris, California, successfully installed HoverCam's Pilot digital teaching stations and CenterStage interactive flat panels (IFPs) in new STEM labs in the elementary schools, with plans for an eventual rollout to the district's middle and high schools. As part of the district's goal to create future-ready students, Val Verde USD chose HoverCam digital education solutions to address the rising challenge of updating classrooms and introducing curriculum with advanced systems that will prepare students for a rapidly changing career landscape.

ScreenShot2018-12-11at2.41.29PM.144822

The Sigma Holiday Sale Is Back!

Nothing makes gift giving as enjoyable as special prices on award-winning Sigma lenses and accessories; get the lens you’ve always craved or surprise a fellow shooter with the perfect present.

Riedel-Ruptly-Vans-3

Global News Agency Ruptly Relies on Riedel's MediorNet and Artist on Board New OB and DSNG Vehicles

Riedel's MediorNet real-time media network and Artist digital matrix intercom are providing the decentralized and redundant signal routing and communications backbone on board two all-new, state-of-the-art OB vehicles for Ruptly, a Berlin-based international news agency. Qvest Media, a world-leading system architect and integrator for the broadcast and media industries, designed and built the new broadcast van and DSNG vehicle.