Electrosonic Provides Audio-Visual Systems Expertise for Thea Award-Winning Projects

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The Themed Entertainment Association (TEA) has announced the winners of the prestigious 20th annual Thea Awards, honoring creative excellence in theme parks, museums and other attractions, and once again Electrosonic has taken part in several of the winning projects. This year Electrosonic played key roles in Outstanding Achievement awards for the Polynesian Cultural Center Revitalization in Oahu, Hawaii, and the Mystic Manor trackless ride at Hong Kong Disneyland. The Polynesian Cultural Center (PCC) netted honors in the Attraction Revitalization category and was cited by TEA for “very successfully bringing the 50-year old facility and guest experience into the 21st century.” The theater hosts the new production “Hawaiian Journey,” which takes guests on a breathtaking flight through the islands as they look at the time of the first Hawaiians. Early in the design phase of the project, Electrosonic’s Design Consulting team worked with Michael Lee Design, LLC to develop a modern digital solution to replace the aging IMAX film system and antiquated audio system in the existing facility. During the production phase, Electrosonic installed a new AV system in the reimagined theater, including a Christie 4K projector, 7thSense 4K media server and Strong/MDI 40x74-foot projection screen, plus a new 7.1 surround sound system and Medialon Show Manager. Electrosonic also designed and installed alternative content interfaces that enable the theater to serve as a true multi-purpose facility. Electrosonic’s upgrades not only reduced operating costs but also significantly enhanced the guest experience. Mystic Manor at Hong Kong Disneyland won TEA’s top honors in the Attraction category for the ride creators’ ability to never lose “their rigorous focus on the beautifully told story” while achieving “technical breakthroughs.” Working with the US-based Disney team, Electrosonic provided audio-visual fabrication services in the US for Mystic Manor, a trackless ride-through attraction that combines extensive and ingenious projection mapping, audio-animatronics and other one-of-a-kind special effects to tell the tale of a mischievous monkey and a magical music box whose ribbon of mystical energy brings a host of artifacts to life. The highly immersive adventure is full of surprises and theatrical wonders that deliver “state-of-the-art storytelling.” The Thea Awards are considered one of the attraction industry’s greatest honors. The awards gala, slated for April 5, 2014, in Anaheim, California, will mark two decades since Thea honors were first presented. About Electrosonic Electrosonic is an international audio-visual company that creates tailored, state-of-the-art solutions for a wide range of markets including theme parks, museums, control rooms, and corporate meeting rooms. Since its founding in 1964, Electrosonic has built a strong reputation for working on complex projects, both large and small, and has developed lasting partnerships with customers and suppliers. Beyond complete integrated systems, Electrosonic provides a comprehensive scope of services including technical design, projector lamp sales, maintenance and operational support. Learn more about Electrosonic. Visit

http://www.electrosonic.com

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