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Tellyo Delivers Enhanced Social Media Engagment for Royal Ascot 2020
Tellyo Pro Used to Create Branded Social Clips for Digital Channels, Driving Greater Value for Ascot Sponsors and Fans FOR RELEASE ON: WEDNESDAY, AUGUST...
Product News and Reviews
Twitter Rolls Out LiveCut Publishing Tool
Assists with the editing and distribution of video clips from live streams.
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Weather Channel and weather.com Chase the Eclipse with NewTek NDI
The Weather Channel, weather.com and Twitter teamed to live stream the United States' Aug. 21 solar eclipse in real time as the event moved...
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Nat Geo Renders Selfies as Einstein’s Formulas in Clever SXSW Marketing Stunt
At SXSW, National Geographic touted its new scripted Albert Einstein series Genius with a clever robotic chalkboard that turned selfies into renderings using Einstein’s...
Consumption
Twitter’s Live-Streaming Integration Projected to Increase User Engagement
Twitter’s recent integration of live video directly from its app should increase user engagement. Writes the Trefis Team on Forbes, “By allowing users to...
Distribution
Twitter Integrates Live Video Directly Into Its App
Twitter has now integrated live video, once relegated to its standalone Periscope app, directly from within the regular Twitter app. Writes The Verge, “In the...
Consumption
How Google, Facebook and Twitter Are Handling Election Day
After a long, contentious race, Election Day is finally here, and three of the internet’s biggest sites are delivering results and information in a...
Distribution
Experts Weigh In on Periscope’s Viability
With Twitter’s decision to shutter Vine, experts are weighing in on the vulnerability of its live-streaming application, Periscope, especially in a field that is...
Production
BuzzFeed News and Twitter Partner On Live Election Night Special
BuzzFeed News and Twitter announced today that they will partner on an election night special live from BuzzFeed’s New York City offices, and streamed...
Consumption
What Twitter Live-Streams Mean for the Future of TV
"A big advantage is that programmers gather a lot more information about viewers that watch on Twitter than by broadcast or cable."
Distribution
Twitter’s Bet on Live-Streaming Might Be Paying Off
Live-streaming events like Thursday Night Football or the presidential debates are giving Twitter a boost, and acting as a television fill-in for cord cutters...
Distribution
Twitter and Facebook to Live-Stream Presidential Debates
Both Twitter and Facebook have announced that they will be live-streaming the presidential and vice-presidential debates from their platforms. Twitter is partnering with Bloomberg...
Consumption
2.1 Million Tune In to Twitter’s Inaugural NFL Stream
Twitter’s first-ever live-stream of an NFL game last week brought in 2.1 million viewers, with an average viewing window of 22 minutes. 48 million...
Distribution
Live Football Arrives on Twitter
Last night, Twitter finally premiered its much talked-about deal with the NFL to live-stream Thursday Night Football in a dedicated way that also curates...
Distribution
Facebook, Twitter and YouTube Find Common Ground in Social Video Strategies
nScreenMedia takes a look at how YouTube, Twitter, and Facebook are all approaching social video in a similar way. They write, “Facebook, Twitter, and...
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‘Mr. Robot’ Launches Extensive Social Media Campaign
USA Network has aptly enough embarked on a heavy social media campaign for the second season of its cyberhacking show Mr. Robot which, though...
Distribution
Twitter to Live-stream Democratic and Republican National Conventions
Twitter has truck a deal with CBS to live-stream their CBSN feed of the Republican and Democratic National Conventions later this month. This comes...
Distribution
This is What Twitter Live-Streaming Looks Like
Twitter is testing out its live-streaming capabilities with its coverage of Wimbledon, giving the world a glimpse of what its feed will look like....
Distribution
Twitter Tests Out Live-Streaming Capabilities with Wimbledon
Ahead of this fall’s NFL streaming package, Twitter is testing out its live-streaming capabilities by showing games from Wimbledon–albeit on a delay because of...
Consumption
‘The Walking Dead’ Tops Social Media Chatter for Third Year Running
Nielsen has released its social media ratings for the 2015-2016 TV season. For the third year in a row, The Walking Dead was the most-talked-about...
Distribution
Twitter Celebrates 10th Anniversary and Focuses on Its Future
After celebrating its 10th anniversary, Twitter CEO Jack Dorsey speaks to Bloomberg Businessweek about the social media site’s future. “In the past, when people...
Video Edge
Social Media Trends to Look For in 2016
Fortune‘s Ryan Holmes discusses the social media trends to look for in 2016. He writes, “What does 2016 hold for social media users? Expect...
Distribution
What Facebook, YouTube, and Twitter’s 2015 Yearbooks Say About Us
As Facebook, YouTube, Tumblr, Twitter and more document 2015 through the lens of their own platforms, The Verge‘s Lizzie Plaugic reflects on what these...
Consumption
New Nielsen Study Shows Live-Tweeting Account for Majority of Weekly TV Impressions
A new study from Nielsen reveals that 57% of weekly Twitter TV impressions come from live-tweeting. The study also showed that the majority of...
Video Edge
Understanding Social Video Marketing
Entrepeneur Gary Vaynerchuk breaks down the importance of video for all businesses and provides a handy guide as to how to leverage each social...
Consumption
What Moves the Social TV Needle?
Nielsen created a model to estimate the average number of Tweets per episode for a program using eight program characteristics as variables.
Distribution
Twitter Rethinking Video Strategy
Twitter is rethinking its video strategy with a plan to display related videos underneath its native videos, with the potential to have some of...
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Meerkat Founder Talks His Buzzy Live-Streaming App
Re/code talks to Meerkat founder Ben Rubin about his live-streaming app, which has been the talk of SXSW this week. Twitter recently just downgraded...
Consumption
Twitter Good Indicator of Audience Reaction for TV
A new study from Nielsen finds that Twitter conversations are a good indicator of general audience reaction and engagement for a particular show. As...
Distribution
Facebook and Twitter Get Into Video Game
Forbes‘ Steven Rosenbaum looks into new video strategies from Facebook and Twitter and what they will mean for the digital video landscape. He writes,...
Consumption
What Devices Were Used to Tweet During the Super Bowl?
A new report from IBB Consulting focused on the devices users used to send out their tweets during the Super Bowl. As reported by...
Distribution
‘The Blacklist’ Launches Nationwide Scavenger Hunt
NBC’s The Blacklist is promoting the second half of its second season, and its move to Thursday nights, with a social media and real-life...
Buffalo Wild Wings Turns Your Tweets Into Football Sportscast
Capitalizing on the NFL playoffs and Super Bowl, Buffalo Wild Wings has found a clever and economical way to get involved in the social...
Consumption
See Which Social Media Networks Are Expected to Grow Over Next Two Years
A new infographic from eMarketer and Adweek shows that while Facebook continues to dominate social media usage, Twitter, Pinterest, Tumblr and Instagram are expected...
Consumption
New Research Shows Twitter Encourages Time-Shifted TV Viewing
New research from Nielsen indicates that Twitter during a live show can help encourage time-shifted viewing in the important seven-day window after the premiere....
Production
MTV Promotes New ‘Scream’ Series with Mysterious Tweets
MTV is promoting its new horror series Scream, based on the ’90s Wes Craven franchise, with a series of tweets sent to media and...
Video Edge
Twitter and MIT Team Up for In-Depth Tweet Analysis
Twitter has partnered up with MIT’s Media Lab for a new type of in-depth social media research. Writes The Wall Street Journal‘s Yoree Koh,...
Consumption
Live-Tweeting Lifts TV Shows’ Twitter Conversations
A new survey from Twitter focuses on the increased levels of engagement from television shows that include live-tweets from official accounts as well as...
Distribution
Social Media Numbers for the Emmy Awards Are In
Social numbers for this year’s Emmy Awards came in at a high, and beauty brands that partnered with the show got a particular boost....
Distribution
Live Video Consumption on Twitter Is Exceeding Expectations
The consumption of live video is growing on Twitter and presents a new opportunity and platform for content producers. Writes FORA.tv’s Andrew Edwards, “New...
Production
How Twitter Has Impacted War Journalism
David Carr of The New York Times reflects on how social media (specifically Twitter) and citizen journalism have profoundly impacted reporting from the frontlines...
Consumption
Twitter Influences the Box Office According to New Study
A new survey from Twitter and Nielsen shows that the platform has proven successful in luring audiences to movie theaters. Explains The Hollywood Reporter,...