Product News and Reviews
Twitter Rolls Out LiveCut Publishing Tool
Assists with the editing and distribution of video clips from live streams.
News and Features
Weather Channel and weather.com Chase the Eclipse with NewTek NDI
The Weather Channel, weather.com and Twitter teamed to live stream the United States' Aug. 21 solar eclipse in real time as the event moved...
News and Features
Nat Geo Renders Selfies as Einstein’s Formulas in Clever SXSW Marketing Stunt
At SXSW, National Geographic touted its new scripted Albert Einstein series Genius with a clever robotic chalkboard that turned selfies into renderings using Einstein’s...
Video Edge
Twitter’s Live-Streaming Integration Projected to Increase User Engagement
Twitter’s recent integration of live video directly from its app should increase user engagement. Writes the Trefis Team on Forbes, “By allowing users to...
Video Edge
Twitter Integrates Live Video Directly Into Its App
Twitter has now integrated live video, once relegated to its standalone Periscope app, directly from within the regular Twitter app. Writes The Verge, “In the...
Video Edge
How Google, Facebook and Twitter Are Handling Election Day
After a long, contentious race, Election Day is finally here, and three of the internet’s biggest sites are delivering results and information in a...
Video Edge
Experts Weigh In on Periscope’s Viability
With Twitter’s decision to shutter Vine, experts are weighing in on the vulnerability of its live-streaming application, Periscope, especially in a field that is...
Production
BuzzFeed News and Twitter Partner On Live Election Night Special
BuzzFeed News and Twitter announced today that they will partner on an election night special live from BuzzFeed’s New York City offices, and streamed...
Distribution
What Twitter Live-Streams Mean for the Future of TV
"A big advantage is that programmers gather a lot more information about viewers that watch on Twitter than by broadcast or cable."
Video Edge
Twitter’s Bet on Live-Streaming Might Be Paying Off
Live-streaming events like Thursday Night Football or the presidential debates are giving Twitter a boost, and acting as a television fill-in for cord cutters...
Video Edge
Twitter and Facebook to Live-Stream Presidential Debates
Both Twitter and Facebook have announced that they will be live-streaming the presidential and vice-presidential debates from their platforms. Twitter is partnering with Bloomberg...
Video Edge
2.1 Million Tune In to Twitter’s Inaugural NFL Stream
Twitter’s first-ever live-stream of an NFL game last week brought in 2.1 million viewers, with an average viewing window of 22 minutes. 48 million...
Video Edge
Live Football Arrives on Twitter
Last night, Twitter finally premiered its much talked-about deal with the NFL to live-stream Thursday Night Football in a dedicated way that also curates...
Video Edge
Facebook, Twitter and YouTube Find Common Ground in Social Video Strategies
nScreenMedia takes a look at how YouTube, Twitter, and Facebook are all approaching social video in a similar way. They write, “Facebook, Twitter, and...
Video Edge
‘Mr. Robot’ Launches Extensive Social Media Campaign
USA Network has aptly enough embarked on a heavy social media campaign for the second season of its cyberhacking show Mr. Robot which, though...
Video Edge
Twitter to Live-stream Democratic and Republican National Conventions
Twitter has truck a deal with CBS to live-stream their CBSN feed of the Republican and Democratic National Conventions later this month. This comes...
Video Edge
This is What Twitter Live-Streaming Looks Like
Twitter is testing out its live-streaming capabilities with its coverage of Wimbledon, giving the world a glimpse of what its feed will look like....
Video Edge
Twitter Tests Out Live-Streaming Capabilities with Wimbledon
Ahead of this fall’s NFL streaming package, Twitter is testing out its live-streaming capabilities by showing games from Wimbledon–albeit on a delay because of...
Video Edge
‘The Walking Dead’ Tops Social Media Chatter for Third Year Running
Nielsen has released its social media ratings for the 2015-2016 TV season. For the third year in a row, The Walking Dead was the most-talked-about...
Video Edge
Twitter Celebrates 10th Anniversary and Focuses on Its Future
After celebrating its 10th anniversary, Twitter CEO Jack Dorsey speaks to Bloomberg Businessweek about the social media site’s future. “In the past, when people...
Video Edge
Social Media Trends to Look For in 2016
Fortune‘s Ryan Holmes discusses the social media trends to look for in 2016. He writes, “What does 2016 hold for social media users? Expect...
Video Edge
What Facebook, YouTube, and Twitter’s 2015 Yearbooks Say About Us
As Facebook, YouTube, Tumblr, Twitter and more document 2015 through the lens of their own platforms, The Verge‘s Lizzie Plaugic reflects on what these...
Video Edge
New Nielsen Study Shows Live-Tweeting Account for Majority of Weekly TV Impressions
A new study from Nielsen reveals that 57% of weekly Twitter TV impressions come from live-tweeting. The study also showed that the majority of...
Video Edge
Understanding Social Video Marketing
Entrepeneur Gary Vaynerchuk breaks down the importance of video for all businesses and provides a handy guide as to how to leverage each social...