Mobile Video
Turning Horizontal Content Into Engaging Vertical Videos
Once upon a time, there was a very tried and true cinematic rule that moving images were only meant to be captured and consumed...
Snapchat
News
‘Alternative Video’ Gaining Ground on Traditional TV Programming
On the same day that the Emmy Awards announce their nominations for the 2018 season, a new report suggests that an increasing number of...
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AR Art: Jeff Koons Brings His Sculptures to Snapchat
"If you receive photos of the provocative artist Jeff Koons's sculptures looming under and over international landmarks, don't be alarmed."
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Understanding Stories on Instagram vs. Facebook vs. Snapchat
Pioneered by Snapchat, but now adapted for Instagram and Facebook as well, “Stories” lets users share disappearing social media posts on their respective platforms....
Distribution
Snapchat and Turner Partner for March Madness Live Stories
Snapchat is kicking off its two year sports deal with Turner with Live Stories centered around March Madness. Explains The Drum , “For March...
Consumption
Snapchat Provides Channel-Surfing for the Internet Age
Snapchat may seem like the hippest and trendiest of the big social media platforms, but a lot of its design harkens back to a...
Distribution
Exclusive ‘Planet Earth II’ Series Coming to Snapchat
BBC Worldwide has partnered with Snapchat to create an exclusive show for Snapchat Discover featuring never-before-seen footage and narration from its Planet Earth II documentary...
Production
The New York Times to Launch Snapchat Discover Channel
The New York Times will soon be launching its own channel on Snapchat Discover based on its Morning Briefing and using video, photography and...
Consumption
Inside Snapchat’s Radical and Novel Approach to Social
The New York Times‘s Farhad Manjoo writes an in-depth article on the history of Snapchat and how its functionality–which differs greatly from other social...
Production
Shell Launches Interactive Music Video on Snapchat
Gas company Shell has released an interactive #makethefuture music video starring Jennifer Hudson, Luan Santana, Pixie Lott, Steve Aoki, Tan Weiwei and Yemi Alade on...
Consumption
Snapchat 360-Degree Filter Will Turn You Into an ‘Underworld’ Vampire
Sony’s Screen Gems has partnered up with Snapchat to create a first of its kind 360-degree interactive lens for its upcoming film Underworld: Blood...
Short Form for Social Media: POV and Snapchat Present Expiring Video Documentaries
“I thought about how people interact with their phones, and viewing a video on a handset is very different from the experience you have...
Production
LACMA and Disney Collaborate on Snapchat Retelling of Disney Films
LACMA has joined forces with Disney to bring their irreverent Snaps of the museum’s artwork into a retelling of the mouse house’s classic films. The...
Distribution
MTV Creating Exclusive Shows for Snapchat
MTV International is creating three exclusive new shows for its Snapchat Discover Channel. Show Us Ur Phone will feature host Charlotte Crosby ambushing couples...
Consumption
MTV VMA TV Ratings Were Down But Social Ratings Were Way Up
True to its youth-oriented philosophies, MTV distributed its tentpole Video Music Awards across multiple digital platforms–including a ton of exclusive content on Snapchat. As...
Video Edge
Harvard Experimented with Facebook Live and 360-Degree Videos and Here’s What They Learned
Harvard Medical School’s senior digital strategist Jay Shemenski writes up his lessons learned from experimenting with Facebook Live, 360-degree videos, and Snapchat geofilters. He...
Distribution
‘Mr. Robot’ Launches Extensive Social Media Campaign
USA Network has aptly enough embarked on a heavy social media campaign for the second season of its cyberhacking show Mr. Robot which, though...
Video Edge
Understanding the Appeal of Snapchat
If you’ve ever been confused as to what exactly is the appeal of Snapchat–the fast-growing social media platform–Quartz’s Ian Kar provides a good primer...
Production
The Making of the First Snapchat Feature
The creative filmmakers behind Sickhouse–the world’s first Snapchat feature film–discuss how they subtly tricked their audience into following along with their horror film experiment....
Distribution
AMC Premieres Opening of ‘Preacher’ on Snapchat
Last week, AMC premiered the first five minutes of its new series Preacher on Snapchat ahead of any other outlet. This marks the first...
Production
Made-for-Snapchat Horror Film Headed to Vimeo
Indigenous Media’s Sickhouse is a made-for-Snapchat horror film starring social media influencers Andrea Russett and Sean O’Donnell. Earlier this spring, the film was shot...
Distribution
NBC Sports to Harness Power of Snapchat for Kentucky Derby Coverage
For the first time, NBC Sports will be integrating Snapchat into its exclusive coverage of the Kentucky Derby, snapping the pageantry surrounding the event...
Production
Watch a Stop-Motion “Game” Filmed Entirely in Snapchat
YouTube user MysteryGuitarMan has a unique take on the stop-motion genre. His latest video is a psuedo 8-bit game created entirely within Snapchat’s interface....
Production
This Snapchat Primer Will Help You Understand the App
The interface of Snapchat is strange and possibly counterintuitive to anyone used to traditional, broadcast-quality media. But it’s also attracting an astronomical amount of...
Production
Snapchat Brought Live Stories to the Web for the Oscars
For the first time during Sunday’s airing of the Oscars, Snapchat allowed one of its Live Stories to be viewable outside of its app...
Distribution
Bernie Sanders Runs Snapchat Ad Campaign
Democratic presidential candidate Bernie Sanders is running a Snapchat ad campaign targeted toward voters in Iowa. The 9-day campaign provides geofiltered images that people...
Distribution
Latest James Bond Film Gets 24-Hour Snapchat Channel
New James Bond film Spectre was the first feature-length film to get its own 24-hour Snapchat channel this weekend, replete with photos and cast...
Consumption
The Appeal of Snapchat’s Live Stories
Fast Company‘s P. Claire Dodson explains the appeal of Snapchat’s Live Stories, curated snaps centered around themes which offer slice-of-life views of everything from...
Video Edge
Understanding Social Video Marketing
Entrepeneur Gary Vaynerchuk breaks down the importance of video for all businesses and provides a handy guide as to how to leverage each social...
Consumption
Snapchat Banking on Video for Revenue
In an in-depth profile on Snapchat CEO Evan Spiegel, Bloomberg’s Brad Stone and Sarah Frier take a look at how the massively popular messaging...
Production
Fusion to Debut Five Original Series on Snapchat
ABC and Univision’s joint venture Fusion is planning to debut five new original series on its Snapchat Discover channel. The shows will be shot...
Consumption
Why Snapchat Is Doing Video Right
Quartz’s Dan Frommer writes up Snapchat’s latest original video offerings and why the social messaging company is doing mobile-native video right. He writes, “[New...
Production
Snapchat’s ‘Our Stories’ Is Garnering Tens of Millions of Views
Gigaom’s Carmel DeAmicis examines the truly impressive numbers that Snapchat’s “Our Stories,” its crowdsourced section, is receiving. As she explains, “A few weeks ago,...
Production
News Organizations Talk Snapchat Strategy
The Verge talks to six different news organization about how they’re planning to use Snapchat. They write, “News organizations say their Snapchat presence needs...
Distribution
A New Scripted Series Will Air Entirely on Snapchat
AT&T will be presenting SnapperHero, a new superhero series that will be distributed solely through Snapchat. The 12-part series will make each of its...
Distribution
News Organizations Create Content for Snapchat Discover
Snapchat has released Snapchat Discover, a new section where users can get news content and more from brands such as CNN, Comedy Central, Cosmopolitan...
Production
‘Topdeck Snaps’ Becomes First Travel Show Launched on Snapchat
British travel company Topdeck has launched the first travel show on Snapchat. Topdeck Snaps will be a six-episode series in which YouTube star James...
Production
MTV VMAs Mines Snapchat and Lyric Videos for Social Dominance
As always, last night’s MTV Video Music Awards was a chance for the network to leverage the social media footprint of its young demographic...
Distribution
Media Companies Look Beyond Facebook and Twitter for Social Engagement
Adweek reports on how media brands are using social networks other than Facebook and Twitter for major announcements. Recently, MTV used Snapchat to announce...
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