News
‘Alternative Video’ Gaining Ground on Traditional TV Programming
On the same day that the Emmy Awards announce their nominations for the 2018 season, a new report suggests that an increasing number of...
Snapchat
News and Features
AR Art: Jeff Koons Brings His Sculptures to Snapchat
"If you receive photos of the provocative artist Jeff Koons's sculptures looming under and over international landmarks, don't be alarmed."
Video Edge
Understanding Stories on Instagram vs. Facebook vs. Snapchat
Pioneered by Snapchat, but now adapted for Instagram and Facebook as well, “Stories” lets users share disappearing social media posts on their respective platforms....
Video Edge
Snapchat and Turner Partner for March Madness Live Stories
Snapchat is kicking off its two year sports deal with Turner with Live Stories centered around March Madness. Explains The Drum , “For March...
Video Edge
Snapchat Provides Channel-Surfing for the Internet Age
Snapchat may seem like the hippest and trendiest of the big social media platforms, but a lot of its design harkens back to a...
Video Edge
Exclusive ‘Planet Earth II’ Series Coming to Snapchat
BBC Worldwide has partnered with Snapchat to create an exclusive show for Snapchat Discover featuring never-before-seen footage and narration from its Planet Earth II documentary...
Video Edge
The New York Times to Launch Snapchat Discover Channel
The New York Times will soon be launching its own channel on Snapchat Discover based on its Morning Briefing and using video, photography and...
Video Edge
Inside Snapchat’s Radical and Novel Approach to Social
The New York Times‘s Farhad Manjoo writes an in-depth article on the history of Snapchat and how its functionality–which differs greatly from other social...
Video Edge
Shell Launches Interactive Music Video on Snapchat
Gas company Shell has released an interactive #makethefuture music video starring Jennifer Hudson, Luan Santana, Pixie Lott, Steve Aoki, Tan Weiwei and Yemi Alade on...
Video Edge
Snapchat 360-Degree Filter Will Turn You Into an ‘Underworld’ Vampire
Sony’s Screen Gems has partnered up with Snapchat to create a first of its kind 360-degree interactive lens for its upcoming film Underworld: Blood...
Video Edge
Short Form for Social Media: POV and Snapchat Present Expiring Video Documentaries
“I thought about how people interact with their phones, and viewing a video on a handset is very different from the experience you have...
Video Edge
LACMA and Disney Collaborate on Snapchat Retelling of Disney Films
LACMA has joined forces with Disney to bring their irreverent Snaps of the museum’s artwork into a retelling of the mouse house’s classic films. The...
Video Edge
MTV Creating Exclusive Shows for Snapchat
MTV International is creating three exclusive new shows for its Snapchat Discover Channel. Show Us Ur Phone will feature host Charlotte Crosby ambushing couples...
Video Edge
MTV VMA TV Ratings Were Down But Social Ratings Were Way Up
True to its youth-oriented philosophies, MTV distributed its tentpole Video Music Awards across multiple digital platforms–including a ton of exclusive content on Snapchat. As...
Video Edge
Harvard Experimented with Facebook Live and 360-Degree Videos and Here’s What They Learned
Harvard Medical School’s senior digital strategist Jay Shemenski writes up his lessons learned from experimenting with Facebook Live, 360-degree videos, and Snapchat geofilters. He...
Video Edge
‘Mr. Robot’ Launches Extensive Social Media Campaign
USA Network has aptly enough embarked on a heavy social media campaign for the second season of its cyberhacking show Mr. Robot which, though...
Video Edge
Understanding the Appeal of Snapchat
If you’ve ever been confused as to what exactly is the appeal of Snapchat–the fast-growing social media platform–Quartz’s Ian Kar provides a good primer...
Video Edge
The Making of the First Snapchat Feature
The creative filmmakers behind Sickhouse–the world’s first Snapchat feature film–discuss how they subtly tricked their audience into following along with their horror film experiment....
Video Edge
AMC Premieres Opening of ‘Preacher’ on Snapchat
Last week, AMC premiered the first five minutes of its new series Preacher on Snapchat ahead of any other outlet. This marks the first...
Video Edge
Made-for-Snapchat Horror Film Headed to Vimeo
Indigenous Media’s Sickhouse is a made-for-Snapchat horror film starring social media influencers Andrea Russett and Sean O’Donnell. Earlier this spring, the film was shot...
Video Edge
NBC Sports to Harness Power of Snapchat for Kentucky Derby Coverage
For the first time, NBC Sports will be integrating Snapchat into its exclusive coverage of the Kentucky Derby, snapping the pageantry surrounding the event...
Video Edge
Watch a Stop-Motion “Game” Filmed Entirely in Snapchat
YouTube user MysteryGuitarMan has a unique take on the stop-motion genre. His latest video is a psuedo 8-bit game created entirely within Snapchat’s interface....
Production
This Snapchat Primer Will Help You Understand the App
The interface of Snapchat is strange and possibly counterintuitive to anyone used to traditional, broadcast-quality media. But it’s also attracting an astronomical amount of...
Video Edge
Snapchat Brought Live Stories to the Web for the Oscars
For the first time during Sunday’s airing of the Oscars, Snapchat allowed one of its Live Stories to be viewable outside of its app...