second screen

Netflix Announces Innovative Second Screen Feature

Netflix has announced that it will incorporate an innovative second screen feature for its subscribers. Those who use their mobile devices to send a...

Consumption

88% of Millennials Use Second Screen While Watching TV

A new study from the Consumer Technology Association has found that 50% of Americans use second screens while watching TV with a whopping 88%...

Consumption

Multiscreen Isn’t Just for Millennials

A new study from Zenith Media found that nine in ten millennials in Spain use a second screen while watching TV, and that 1...

Distribution

The Case for a Truly Synced Second Screen Experience

Re/code’s Bob O’Donnell writes about the need for a truly synced second screen experience–one that happens automatically depending on what you’re watching on television....

Consumption

Can Facebook Dethrone Twitter’s Second Screen Dominance?

GlobalWebIndex has taken a look at second screen behaviors among Facebookers and found some interesting statistics. For example, 48% of Facebookers chatted with friends...

Research and Development

Will This Device Eliminate the Need for Second Screens?

A new device called InAiR seeks to bridge the gap between second screen viewing by bringing a streamlined Internet interface onto your television and...

Video Edge

New TiVo Survey Finds 51% of TV Watchers are Multitasking

TiVo’s second annual “Multitasking and Social TV Survey” found that although 51% of respondents say they multitask while watching TV (compared to 36% last...

Consumption

Second Screen Is More Often About Fragmented Attention Than Meaningful Engagement

Emarketer’s new report, “Simultaneous Media Use: Screen Fragmentation Complements Traditional Channels,” reveals that most second screen usage during television viewing distracts rather than engages...

Production

Armchair Detectives Rejoice: FOX Builds ‘Gracepoint’ Second Screen Experience

#SuspectEveryone gathers together the clues and suspects presented in each episode.

Production

ABC Relaunches Second Screen App Based on Big Data

ABC has relaunched its ABC WATCH app based on data about how users have interacted with their second screen app in the past. New...

Consumption

Nielsen Social Reports on Advertising Trends on Second Screen

Nielsen Social reports on top trends when it comes to second screen and advertising. Writes MediaPost’s Wayne Friedman, “Social media and its connection with...

Consumption

Levi’s Stadium Brings Second Screen to Live Football

The newly opened Levi’s Stadium–home of the San Francisco 49ers–is a state-of-the-art stadium that is bringing second screen functionality to a live stadium experience....

Consumption

Most Second Screen Users Are Engaged in Unrelated Activities

A new study from Nielsen shows that most second screen users are engaged in activities that have nothing to do with the show they’re...

Consumption

Using a Second Screen Becomes the New Normal

Forbes’ Jeff Bercovici reports on a new study that showcases the uptick of second screen behavior. He writes, “Watching TV while simultaneously using a...

Consumption

How Multiple Screens Can Lead to Focus Instead of Distraction

Clive Thompson of Wired reports on a new multiple screen trend that is more about focus than distraction: using different devices for different activities....

Distribution