Distribution
Inside NBC’s Olympics Digital Strategy: The Money Is Still in TV
The Verge goes inside NBC’s incredibly complex production of the Olympics and its ultimate strategy to focus a lot of its efforts on primetime coverage...
Olympics 2016
Consumption
Analyzing Digital Viewership of the 2016 Olympics
Verto Analytics takes a look at U.S. streaming numbers for the Olympics and across age demographics, which they noted was fairly evenly distributed. They...
Distribution
Why NBC Might Need to Revamp Its Digital Olympics Strategy
Mashable’s Jason Abbruzzese provides a critical look at NBC’s coverage of the Rio Olympics, particularly with their lacking digital coverage, that led to Olympics ratings...
Distribution
NBC’s Olympics Coverage Shone Across Multiple Platforms
Wired provides a snapshot of how NBC distributed its Olympic program across multiple digital and social platforms this year. They write, “That’s just how...
Distribution
CNN Experiments with Social Media During Olympic Coverage
CNN has been doing some interesting experiments with their social media platforms during coverage of the Rio Olympic Games–using everything from Facebook Live to...
News
Samsung and USA Basketball Unite to Create Look at Olympic Team Through Virtual Reality
Samsung Electronics America and USA Basketball have announced the launch of a new series, Chasing the Dream, providing an immersive look at the game...
News
NYT VR Recreates Past Olympic Moments in 360 Degrees
“Our approach to the stadium recreations really was unique," says producer Graham Roberts.
News
Nike Airs Olympics-Themed “Unlimited” Spots
Nike has several Olympics-themed commercials running during this summer’s games, all under the “Unlimited” banner. One stars Chris Mosier–the first transgender athlete to compete...
Distribution
Samsung and NBC Test Out VR Olympic Coverage
Samsung has partnered with NBC and the Olympic Broadcasting Service to broadcast 80 hours of virtual reality footage from the Rio Summer Olympic Games,...
News
Visa Spot Tells Inspiring Story of Refugee Olympian
A new Olympic Visa commercial tells the inspiring story of Yusra Mardini who, in 2015, pulled a boat with 17 other Syrian refugees to...
News
Financial Times Launches First VR Piece on Rio
Financial Times has launched its first piece of VR content specifically designed to coincide with the Summer Olympics. The third installation in the newspaper’s...
Distribution
BBC Streaming Olympics in 360 Degrees
The BBC has launched the BBC Sport 360 app just in time to stream coverage of the Summer Olympics in 360 degrees. One event...
Consumption
Many Olympic Viewers Prefer Live Mobile Viewing
A new survey from software company Phunware has indicated that many viewers will opt for mobile viewing of this year’s Olympics, with the watching...
News
Documentary to Focus on First Olympic Refugee Team
The 2016 Rio Olympics will be the first Olympic Games to have a Refugee Olympic Team, which is fully funded by the IOC (International...
Distribution
YouTube to Stream Olympic Highlights from 60 Broadcasters
Although NBC has the full TV rights to the Olympics in the U.S., YouTube has partnered with more than 60 international broadcasters–including the U.K.’s BBC...
News
International Olympic Committee Releasing Year-Round Olympic Channel
The International Olympic Committee has announced the Olympic Channel, a new year-round service–available via browsers and an iOS and Android app–that will provide on-demand Olynpic...
Consumption
NBC Will Provide VR Olympics Coverage
"The world’s greatest sporting event is always a showcase for cutting edge technology, and we’re thrilled to partner with Samsung and OBS to bring...
News
Drones Go Behind the Scenes of the Rio Olympics
Last week, GE sponsored a series of live-streamed events that used a drone to go behind-the-scenes of the preparations for the upcoming Summer Olympics...
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