Inside NBC’s Olympics Digital Strategy: The Money Is Still in TV
The Verge goes inside NBC’s incredibly complex production of the Olympics and its ultimate strategy to focus a lot of its efforts on primetime coverage...
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The Verge goes inside NBC’s incredibly complex production of the Olympics and its ultimate strategy to focus a lot of its efforts on primetime coverage...
Verto Analytics takes a look at U.S. streaming numbers for the Olympics and across age demographics, which they noted was fairly evenly distributed. They...
Mashable’s Jason Abbruzzese provides a critical look at NBC’s coverage of the Rio Olympics, particularly with their lacking digital coverage, that led to Olympics ratings...
Wired provides a snapshot of how NBC distributed its Olympic program across multiple digital and social platforms this year. They write, “That’s just how...
CNN has been doing some interesting experiments with their social media platforms during coverage of the Rio Olympic Games–using everything from Facebook Live to...
Samsung Electronics America and USA Basketball have announced the launch of a new series, Chasing the Dream, providing an immersive look at the game...
“Our approach to the stadium recreations really was unique," says producer Graham Roberts.
Nike has several Olympics-themed commercials running during this summer’s games, all under the “Unlimited” banner. One stars Chris Mosier–the first transgender athlete to compete...
Samsung has partnered with NBC and the Olympic Broadcasting Service to broadcast 80 hours of virtual reality footage from the Rio Summer Olympic Games,...
A new Olympic Visa commercial tells the inspiring story of Yusra Mardini who, in 2015, pulled a boat with 17 other Syrian refugees to...
Financial Times has launched its first piece of VR content specifically designed to coincide with the Summer Olympics. The third installation in the newspaper’s...
The BBC has launched the BBC Sport 360 app just in time to stream coverage of the Summer Olympics in 360 degrees. One event...
A new survey from software company Phunware has indicated that many viewers will opt for mobile viewing of this year’s Olympics, with the watching...
The 2016 Rio Olympics will be the first Olympic Games to have a Refugee Olympic Team, which is fully funded by the IOC (International...
Although NBC has the full TV rights to the Olympics in the U.S., YouTube has partnered with more than 60 international broadcasters–including the U.K.’s BBC...
The International Olympic Committee has announced the Olympic Channel, a new year-round service–available via browsers and an iOS and Android app–that will provide on-demand Olynpic...
"The world’s greatest sporting event is always a showcase for cutting edge technology, and we’re thrilled to partner with Samsung and OBS to bring...
Last week, GE sponsored a series of live-streamed events that used a drone to go behind-the-scenes of the preparations for the upcoming Summer Olympics...