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This Purposefully Glitchy Nike Spot Is Both Romantic and Gritty
Director Luca Finotti creates this artsy, purposefully glitchy spot for Riccardo Tisci’s NikeLab x RT collection which mixes romance with grit in a collage-inspired...
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ManvsMachine Explores the Textures and Sounds of Running in Animated Nike Spot
Design studio ManvsMachine has created a fast-paced animation for Nike Air Max 2017, depicting “a metaphorical exploration of air and the negative space it...
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Nike Airs Olympics-Themed “Unlimited” Spots
Nike has several Olympics-themed commercials running during this summer’s games, all under the “Unlimited” banner. One stars Chris Mosier–the first transgender athlete to compete...
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The Daniels Direct and Go to Humorous Extremes in New Nike Ad
The Daniels direct a humorous Nike commercial that gives whole new meaning to the term extreme sports. Narrated by Oscar Isaac, the ad starts...
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Nike’s Interactive Display Matches Sneakers to Your Outfit
Niketown London has unveiled a new interactive display that suggests a pair of Air Max sneakers based on your outfit. The display uses Kinect...
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Nike Presents a Dystopian Nightmare
NikeLab and Acronym present a short by London-based filmmaker Rollo Jackson for the site Dazed, accompanied by the track, “Stompy” by the duo Joy Orbison and Boddika. “Having...
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New Nike Ad Finds a Young Kid Living the Dream with Pro Athletes
A young kid lives the dream, playing neighborhood sports with a number of pro athletes including Misty May-Treanor, Mike Trout, Mia Hamm and more...
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Is This Nike Spot the Real Future of Virtual Reality?
A new 360-degree video from Nike potentially showcases the real future of virtual reality. The 90-second spot–best viewed on a smartphone’s YouTube app–puts users...
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New Interactive Nike Exhibit Turns Exercise Into Art
Nike’s “Force of Nature” is an interactive exhibit that uses Kinect technology and a treadmill to create beautiful, one-of-a-kind visualizations based on the runner’s...
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ManvsMachine Celebrates Nike Air Max’s 30th Anniversary with Animated 3D Printed Spot
Design studio ManvsMachine celebrates 30 years of Nike’s Air Max shoe with a spot that combines 3D printing with animation. Watch the spot and...
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Nike+ Makes Personalized 2014 Films Celebrating Its Users
Nike+ rewarded the biggest users of its running platform with a personalized animated video that showed off their year in runs. The campaign pulled...
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Nike Celebrates LeBron James’s Cleveland Return with Emotionally-Charged Film
Nike is celebrating LeBron James’s return to the Cleveland Cavaliers along with the launch of its LeBron 12 “Heart of a Lion” range with...
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Nike and Google Allow Fans to Remix Real-Time Soccer Moments
Nike teamed up with Google for its “Risk Everything” campaign which allowed soccer fans to remix and share 3D versions of spectacular games moments...
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