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Darren Aronofsky Captures Harrowing Work of Journalists for New York Times Spots
Darren Aronofsky has directed a series of four new spots for The New York Times that seek to highlight the dangerous and harrowing work...
The New York Times
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Watch the First-Ever TV Ad from the New York Times
The New York Times ‘s first-ever TV ad will run during the Oscars. Simple, black-and-white, and text-based, the ad runs familiar and sometimes controversial...
News
The New York Times to Launch Snapchat Discover Channel
The New York Times will soon be launching its own channel on Snapchat Discover based on its Morning Briefing and using video, photography and...
2017
Innovation Inspires ‘Outthink Hidden’ AR Experience
An augmented reality (AR) experience that focuses on STEM (science, technology, engineering and mathematics) innovators, Outthink Hidden was inspired by the film Hidden Figures....
Consumption
‘Hidden Figures’ AR App Commemorates Underappreciated Scientists
"Outthink Hidden" lets users visit 150 sites in 10 cities and scan QR codes that make statues appear commemorating the lives and works of 10...
News
Play Opposite Natalie Portman, Casey Affleck and More in VR NYT Shorts
The New York Times has brought a VR twist to its annual Great Performances video series. This year’s 9 noir-inspired short films place the viewers in...
News
NYT VR Recreates Past Olympic Moments in 360 Degrees
“Our approach to the stadium recreations really was unique," says producer Graham Roberts.
Distribution
‘New York Times’ Releases VR Content Within Mobile Browser
The New York Times has taken its successful NYT VR content and repurposed it to run in 360-degrees from within a mobile browser. The...
News
VR Film “The Displaced” Documents Refugee Crisis
“We believe this technology can offer a changing paradigm—one that can transport you to another place, which can be the same as the subject,”...
News
How the New York Times Decided to Invest in VR
This Sunday, The New York Times distributed free Google Cardboard viewers to all of its print subscribers to encourage them to check out their...
News
NYT VR Film ‘The Displaced’ Is a Devastating Look at a Global Problem
The New York Times launched its virtual reality app last week and with it an immersive short documentary called The Displaced, which places viewers...
Distribution
New York Times Launches VR App
The app launched with two films: "The Displaced," which profiles three child refugees, and a making-of of a recent New York Times Magazine cover.
News
The New York Times Releases Journalistic Documentary for VR
The New York Times and Google are collaborating to bring virtual reality documentary The Displaced to millions of viewers. Google Cardboard VR viewers will...
Distribution
NYTimes.com to Feature Short Kickstarter-Funded Documentaries
The New York Times has announced a partnership with Kickstarter that will see the newspaper’s website featuring short documentaries that were originally funded through...
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New York Times Asks Unrepresented Directors to Submit Work for Digital Commercials
The New York Times has launched a brand new program called The Selects asking commercial directors not currently represented by an agency or production...
News
Find Your Signature Summer Cocktail with Interactive New York Times Video
An interactive video from The New York Times allows you to pick and choose from several options in order to have bartender Rosie Schapp...
News
Video Becomes Primary Content for The New York Times
The launch of a much bigger video player on New York Times‘s homepage also represents a shifting attitude toward the medium for one of...
Distribution
New York Times Launches New Video Player
This week, The New York Times launched a bigger, bolder video player on its website which further iterates how important video is becoming for...
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