Mobile Video
Turning Horizontal Content Into Engaging Vertical Videos
Once upon a time, there was a very tried and true cinematic rule that moving images were only meant to be captured and consumed...
News and Features
We Live in Public: The Sociology of ‘Social Animals’
"We are social animals, and we are visual animals. And now we are both of those things digitally."
News
Interactive Short Film Incorporates Your Instagram Feed
"The web browser is the movie theater of the future, and I wanted to demonstrate why that's awesome."
Distribution
Understanding Stories on Instagram vs. Facebook vs. Snapchat
Pioneered by Snapchat, but now adapted for Instagram and Facebook as well, “Stories” lets users share disappearing social media posts on their respective platforms....
Distribution
Inside Nat Geo’s Winning Social Media Strategy
Tubular Insights takes a look at the social video strategy that has garnered National Geographic over 140 million followers and plenty of views. They...
News and Features
Watch Some of the Best Drone Videos From Instagram
CNET‘s Jason Parker gathers together 10 of his favorite drone videos found on Instagram simply by searching for the hashtag #drone. He writes, “As...
Distribution
Instagram Rolls Out Live Video
Instagram has rolled out live video functionality to all of its users. Users can access the live camera from within the Stories section of...
News and Features
Radiohead Shares Fan-Made Vignettes
Radiohead has been releasing one-minute “vignettes” made by professional artists and filmmakers over the past several months. The vignettes feature a loop of the...
Video Edge
Instagram CEO Emphasizes Importance of Video
The Hollywood Reporter profiles Instagram CEO Kevin Systrom–as well as two of the platform’s most prolific users, Selena Gomez and Kevin Hart–about the company’s...
News and Features
Yorgos Lanthimos and Richard Ayoade Direct New Radiohead Vignettes
The Lobster director Yorgos Lanthimos and The Double director Richard Ayoade contribute two of the latest vignettes in Radiohead’s super short Instagram film series....
Production
HBO Releases Instagram Scavenger Hunt
HBO’s Instagram account has become the start of several scavenger hunt/trivia games, each tied to one of their major shows like Game of Thrones,...
News and Features
Radiohead’s Latest Vignette Is a Surreal Contemplative Thing of Beauty
The latest in Radiohead’s weekly series of short Instagram vignettes is a looped, otherworldly piece that travels from the earth to space via a...
News and Features
Radiohead Releases Weekly 30-Second Shorts on Instagram
Radiohead has started releasing weekly 30-second “blips” on their Instagram accounts, short video vignettes that feature some of their favorite directors interpreting sections of their...
Production
How Will Instragram’s New 60-Second Limit Affect Professionals?
Instagram has extended its video limit from 15 to 60 seconds and a series of experts are weighing in on how brands and video...
Consumption
Instagram Series Creators Take on the Challenge of Telling Stories in 15-Second Chunks
Instagram’s video viewing has gone up by 40% in six months as more creators take on the challenge of telling a serialized story on...
Production
Movie Studios Find Viral Marketing Success on Instagram
More and more movie studios are taking to Instagram to promote their films with compelling content designed to reach the social sharing site’s young...
Production
This Instagram Mini-Series Is Based on David Bowie’s Last Album
Instagram’s Instaminiseries have started releasing a 16-episode series based on David Bowie’s last album, Blackstar. Unbound even had input from Bowie himself before he...
Distribute
An Instagram-Fueled Art Installation Makes You Face Your Digital Self
Samsung 837, the electronic brand’s new flagship New York City “store,” doesn’t actually sell anything. Instead it’s a space dedicated to cutting-edge installations and...
Production
A New Episodic Thriller Unfolds in 15-Second Installments on Instagram
Filmmaker Anthony Wilcox’s Shield 5 is an episodic thriller about a wrongfully accused man on the run. What makes it unique is its platform:...
Production
Rihanna Continues Mysterious Interactive Campaign Teasing Latest Album
Rihanna’s Instagram-led interactive campaign teasing her upcoming album Anti continues with the latest chapter in AntiDiary, a website/interactive video that lets users explore a vault...
Consumption
‘The Amazing Race’ Packs Cast with Social Media Influencers
CBS’s The Amazing Race has packed its 28th season with social media influencers, ranging from YouTubers like Blair Fowler and Brodie Smith, to Instagrammers...
Distribution
Instagram Rolls Out Curated Video Feed
Instagram celebrated Halloween by rolling out a 24-hour pop-up video feed curating the best video content surrounding the holiday. Reports Wired‘s Jessi Hempel, “Instragram...
Production
New Hyperlapse Live-Feed Is Meant to Be “a Bit Voyueristic, a Bit Relaxing”
A new site called Hyperlax provides a live-feed of Hyperlapse videos being uploaded to Instagram, which is then set to music from Soundcloud. The...
Production
Land Rover Launches Interactive Instagram Campaign
The Brooklyn Brothers have created an innovative, interactive Instagram campaign for Land Rover which coordinates 140 individual Instagram profiles to create a “Choose Your...
Production
Toronto Silent Film Festival Creates Innovative Choose-Your-Own-Adventure Instagram Campaign
The Toronto Silent Film Festival is leveraging Instagram for an innovative campaign that lets users create a “choose-your-own-adventure” silent film. Using 15-second clips from...
Production
Jameson Posts 3D Ad to Facebook and Instagram
To celebrate St. Patrick’s Day, Irish whiskey brand Jameson created what it’s touting as the first 3D video ad for Facebook and Instagram. It...
Production
Animator Adapts ‘Heart of Darkness’ for Instagram
Animator Sascha Ciezata has adapted Joseph Conrad’s Heart of Darkness as an animated piece presented daily in 15-second increments on Instagram. Every night, Cieszata...
News and Features
‘Kingsman’ Gets Instagram Star to Create Stop-Motion Trailer
20th Century Fox tapped Instagram star and animator Rachel Ryle to create a whimsical stop-motion trailer for its upcoming action/adventure film Kingsman: The Secret...
Production
Gap Debuts 12-Part Microseries on Instagram
Gap will be releasing a 12-part microseries on Instagram. The quirky love story, called Spring Is Weird, stars Paul Dano and Jenny Slate and...
Consumption
See Which Social Media Networks Are Expected to Grow Over Next Two Years
A new infographic from eMarketer and Adweek shows that while Facebook continues to dominate social media usage, Twitter, Pinterest, Tumblr and Instagram are expected...
Production
Nat Geo Teases Web Video with Instagram Video
National Geographic teases its “Why Sherpas Climb” web video with a 7-second video on Instagram that uses time-lapse of the main gateway up to...
News and Features
Scout Develops Instagram Campaign for Residence Inn
Design studio Scout animated the quirky creatures imagined by illustrator Ryan Berkley in a social media campaign for Residence Inn by Marriott. The 15-second...
Production
Scout Brings Ryan Berkley Art to Life in Instagram Campaign for Residence Inn by Marriott
Design studio Scout breathes life into the quirky creatures of popular animal portrait illustrator Ryan Berkley for a new social media campaign for Residence Inn by Marriott, out...
Consumption
Instagram Encroaches on YouTube’s Territory
Looking at the weekly Shareablee/Adweek chart for Instagram, Adweek concludes that what’s popular on the social network is looking similar to some of YouTube’s...
Production
Watch Your Instagram Feed Turn Into a Music Video
Etienne de Crecy’s interactive music video for his own single “Hashtag My Ass” connects with users’ Instagram feeds to press their images and hashtags...
News and Features
How Time-Lapse Masterpiece ‘Baraka’ Inspired Instagram’s Hyperlapse
Wired gets the story behind the development of Hyperlapse, Instagram’s free time-lapse app which was launched this week. The initial idea was planted in...
News and Features
Shooting Time-Lapse with Instagram’s New Hyperlapse App
This week, Instagram released a new time-lapse app, called Hyperlapse, that makes making and sharing a time-lapse video a breeze. Writes Macworld, “Aside from...
Production
Mazda Launches Instagram Magazine
Mazda has unveiled an Insta-mag (Instagram magazine) designed to give users a tour through the history of MX-5 via Instagram videos. “We like the...
Production
Movement Strategy Fashions Instagram-Fueled Contests for New Season of ‘Project Runway’
The social media campaign began with a pre-season voting contest and continues with a weekly fan photo challenge.
Production
‘The Killing’ Leverages Instagram for Final Season Promo
The Killing is relaunching on Netflix for its 4th and final season, and the show is leveraging its Instagram presence to give fans exclusive...
Production
Ikea Turns Instagram Into a Website
Russian ad agency Instinct has turned Ikea’s Instagram account (@ikea_ps_2014) into a functioning website. Using Instagram’s tagging feature, the account’s homepage acts as a...
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