Consumption
AI Experience Lets You Facebook Chat with Doc Brown from “Back to the Future”
The innovative campaign is part of a branded messaging experience surrounding the film’s 30th anniversary.
Imperson
Research and Development
Teens Chat With Dead Horror Movie Character as Imperson Launches New Social Marketing Platform
To market 'Unfriended,' Universal Pictures teamed up with digital conversation company Imperson to emulate a Facebook chat with main character Laura.
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