Honda

Honda Uses Spatial Sound to Set Apart Its 360-Degree Facebook Video

A new 360-degree Facebook video ad from Honda uses spatial sound to direct viewers to one of three scenes. With the scenes themselves unfolding...

News and Features

PES Goes Beyond Stop-Motion for Latest Honda Commercial

"Whenever I look at scripts, I’m looking for opportunities that give me a chance to expand and do something new," says the director.

News and Features

PES Creates a Stylized Version of Time-Lapse for Honda

Stop-motion genius PES explores a new technique to create his second commercial for Honda. The spot, created almost entirely in-camera, uses an enormous set...

Video Edge

Honda Releases 360-Degree Music Video

Honda has partnered with musician Moses Sumney, production company m ss ng p eces and VR Playhouse to create a 360-degree music video. Watch...

News and Features

Johnny Hardstaff Slows Down Time for Honda Spot

Director Johnny Hardstaff harnessed the power of slow-motion beauty shots to create the 60-second spot for Honda, “Feeling.” “In order to craft this almost...

News and Features

Honda Turns Driving in Circles Into Innovative Location-Based Campaign

Honda’s new “The Endless Road” campaign is a dizzying take on the GIF. A car literally drives in circles as time passes from day...

News and Features

Test Your Speed Reading Skills with Honda Ad

Honda’s “Keep Up” ads challenge your speed reading skills with three versions that encourage you to “push yourself” to understand the words as they...

News

How Final Cut Pro X’s Compound Clips Helped Create Honda’s Interactive Ad

Honda’s buzzy interactive ad, “The Other Side,” uses superbly well-timed cuts and a toggle feature to let users seamlessly switch between two storylines. Editor...