Video Edge
Honda Uses Spatial Sound to Set Apart Its 360-Degree Facebook Video
A new 360-degree Facebook video ad from Honda uses spatial sound to direct viewers to one of three scenes. With the scenes themselves unfolding...
Honda
News and Features
PES Goes Beyond Stop-Motion for Latest Honda Commercial
"Whenever I look at scripts, I’m looking for opportunities that give me a chance to expand and do something new," says the director.
News and Features
PES Creates a Stylized Version of Time-Lapse for Honda
Stop-motion genius PES explores a new technique to create his second commercial for Honda. The spot, created almost entirely in-camera, uses an enormous set...
Video Edge
Honda Releases 360-Degree Music Video
Honda has partnered with musician Moses Sumney, production company m ss ng p eces and VR Playhouse to create a 360-degree music video. Watch...
News and Features
Johnny Hardstaff Slows Down Time for Honda Spot
Director Johnny Hardstaff harnessed the power of slow-motion beauty shots to create the 60-second spot for Honda, “Feeling.” “In order to craft this almost...
News and Features
Honda Turns Driving in Circles Into Innovative Location-Based Campaign
Honda’s new “The Endless Road” campaign is a dizzying take on the GIF. A car literally drives in circles as time passes from day...
News and Features
Test Your Speed Reading Skills with Honda Ad
Honda’s “Keep Up” ads challenge your speed reading skills with three versions that encourage you to “push yourself” to understand the words as they...
News
How Final Cut Pro X’s Compound Clips Helped Create Honda’s Interactive Ad
Honda’s buzzy interactive ad, “The Other Side,” uses superbly well-timed cuts and a toggle feature to let users seamlessly switch between two storylines. Editor...
News and Features
Interactive Honda Ad Tells Two Stories in One Video
Honda has released a fun interactive ad that lets you see two sides of a dad’s life: in one, he innocently picks his daughter...