Gap

Gap Debuts 12-Part Microseries on Instagram

Gap will be releasing a 12-part microseries on Instagram. The quirky love story, called Spring Is Weird, stars Paul Dano and Jenny Slate and...

Video Edge

Play Your Striped Shirt Like a Keyboard with Gap’s New Interactive Site

Wear a striped shirt and you too can experience the musical power of the pattern like Dev Hynes in the below Gap ad. PlayYourStripes.com...

News and Features

Sofia Coppola Directs Gap Holiday Ads

Sofia Coppola has directed 4 holiday-themed Gap ads featuring awkward family moments and the tagline “You don’t have to get them to give them...

News and Features

Watch David Fincher’s Gap Ads

David Fincher had directed four new black-and-white spots for Gap’s “Dress Normal” campaign. The slightly off-kilter (but beautifully shot) campaign has unusual messaging to...