Video Edge
Fox Sports Will Live-Stream Super Bowl with Dynamically Inserted Local Ads
Fox Sports will live-stream the Super Bowl and the halftime show this year along with local ads which will be dynamically inserted based on...
advertising
Video Edge
TV Ad Spending Expected to Slow Down Growth as Streaming Rises in Popularity
Pricewaterhouse Cooper’s annual five-year media forecast predicts that TV ad spending will be slowing down its growth, directly related to the popularity of streaming...
Video Edge
Who Creates the Most Successful Branded Content on YouTube?
Adweek writes about a new report from Networked Insights which found that the tech, automotive and fashion industries do the best ad work on...
Video Edge
MTV Dedicates Production Truck to Creating Live Ads During VMAs
During Sunday’s MTV VMAs, MTV dedicated a production truck solely to advertisers who were creating live ads speaking to the buzziest moments of the...
Video Edge
Survey Finds 75% of Advertisers Running Multiscreen Campaigns
A new survey from Jivox found that 75% of advertisers are running multiscreen ad campaigns, expected to go up to 83% this year. Writes...
Video Edge
Date + Creativity = Successful Video Campaigns
Guy Atzmon of ReelSEO explains how data and creative should meld to create the most successful video ad campaigns. He writes, “A successful campaign...