XL Video supplied 150 square metres of Martin LC40 screen â€“ the largest configuration of this surface to date - as a large format, big pixel LED solution for the opening of the new Lexus Cars showroom in Muscat, Oman. XL was working for production company Live Communications. The Martin LC40 was specified due to itâ€™s light weight and transparent properties, allowing viewers to see into the showroom whilst off, then provide large video canvass when in operation. XL Videoâ€™s brief was to fill the interior of the showroom window with a semi-transparent LED screen, showing a series of high-impact WOW factor images for the reveal moment of the show. Once activated, the screen went on to show a series of graphics and video content supplied by the client and delivered via a Catalyst digital media server. The screen build proved very physical due to no motors being available - partly due to weight factors, but predominantly an aesthetic requirement - but reasonably straightforward. Cable management was pre-highlighted as an issue, and considerable time and effort went into the meticulous concealment of as many cables as possible. Once the screen was rigged, running and mapped, XLâ€™s in-house LED tech Joe Maekin and LED crew Jake Robertson and Graham Sharpe calibrated it to perfection to compliment a high-res screen also involved in the show. Catalyst operator Hugh Davies-Webb pixel mapped both LED surfaces to optimise the clientâ€™s content, culminating in a fully programmed show played back seamlessly via the Catalyst, controlled by a Hog 500 lighting desk. The event was project managed for XL by Tim Riley, who says â€œThe picture quality of the Martin LC 40 was excellent, and our client was very happy with the resultsâ€?. David MacIntyre, Live Communicationsâ€™ technical production manager states: â€œWhen I first contacted XL Video about this project, we were proposing to use a different product altogether. However, after reviewing the brief and taking into consideration the creative requirements and practical issues, Tim suggested the Martin LC40 â€¦ and this proved to be the ideal solution. â€œOnce installed the LED wall really complemented the architecture of the new showroom and even passed for a permanent installation! The XL team were a joy to work with, and I look forward to doing so again very soonâ€?. The kit was freighted from the UK by Rock-It Cargo who dealt with the myriad of customs requirements and documentation needed for Oman. â€œNothing was too much of a problem for Mark Cahill and his team,â€? concludes Tim Riley.
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