Viewpoint Creative Teams With Historyâ„¢ for Library of Congress Visitor Experience

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Presentation Aims To Make Library’s Collections More Broadly Accessible and More Compelling To Live and Virtual Visitors

BOSTON & LOS ANGELES -- Take a stroll through the Washington, DC-based Library of Congress or visit their website and you’ll be greeted with a sleek, new presentation created by Viewpoint Creative, the award-winning creative agency specializing in entertainment and lifestyle brands. The overview, produced for History™ in partnership with the Library of Congress, is designed to illustrate how the Library’s collections are more broadly accessible and more compelling to both visitors, as well as educators using the Library's content in their classrooms. History™ and the Library of Congress are all about making history relevant today, explained Michael Middeleer, Viewpoint's Executive Creative Director. Our job was to showcase the amazing treasure trove of artifacts the Library has and present them in a compelling way to a varied audience -- both online and visitors to the Library itself. The Viewpoint creative team achieved that by eschewing an academic 'hallowed halls' tone and instead, took a contemporary and a personal approach showing the Library's curators themselves speaking directly to the camera and handling some their most prized possessions, such as the contents of Abraham Lincoln's pockets the night he was assassinated and hand-drawn maps produced by George Washington during the Revolutionary War. We wanted everything to be in a ‘you’ voice with the curators talking directly to visitors and viewers so it feels like they’re inviting you in to the Library and making it a personal experience, said David Shilale, Viewpoint Creative General Manager. The goal was to get at a richer core and keep it vital and alive much in the same way History™ does with their programming and website. Viewpoint Creative's design and animation also speaks to the vibrant spirit of the Library and History™. A dynamic red line leads you through the Library's vast collections and active rectangular shapes holding Library treasures suggest the interactive features of the Library and the digital experience available online. In the past year, Viewpoint Creative has also worked with History™ to produce a presentation for the National Endowment for the Humanities Picturing America grant program. About Viewpoint Creative: With offices in Boston, Los Angeles, the nationally and internationally recognized creative agency, Viewpoint Creative, has built a well-earned reputation for motivating consumers through immersive brand experiences. Viewpoint Creative successfully fuses strategic and creative thinking with exceptional execution and unmatched service. Their commitment to excellence and innovation has allowed brands to connect with their consumers wherever they are, across every available medium. For over 19 years, Viewpoint Creative has lent its considerable talents to such clients as ABC, Bose, CBS, Discovery Networks, Disney, ESPN, Fox Sports, Gillette, HBO, HGTV, Mattel, National Geographic Channel, Reebok, Sci Fi Channel and the Wall Street Journal, amongst others. For more information check out their website at

. About History™: History™ and History HD™ are leading destinations for revealing, award-winning, original non-fiction series and event-driven specials that connect history with viewers in an informative, immersive and entertaining manner across multiple platforms. Programming covers a diverse variety of historical genres ranging from military history to contemporary history, technology to natural history, as well as science, archaeology and pop culture. History has earned four Peabody Awards, three Primetime Emmy® Awards, 10 News and Documentary Emmy® Awards and has received the prestigious Governor’s Award from the Academy of Television Arts and Sciences for the network’s Save Our History® campaign dedicated to historic preservation and history education. About The Library of Congress:

The Library of Congress, the nation’s oldest federal cultural institution, is the world’s preeminent reservoir of knowledge, providing unparalleled integrated resources to Congress and the American people. Founded in 1800, the Library seeks to further human understanding and wisdom by providing access to knowledge through its magnificent collections, which bring to bear the world’s knowledge in almost all of the world’s languages and America’s private-sector intellectual and cultural creativity in almost all formats. Web Resources:

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Click here to watch the Viewpoint Creative film for the Library of Congress of Historyâ„¢,

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Click here to visit History website:


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