Unlimited Visibility Lighting Design (UVLD) is helping Chris Burden turn heads at Rockefeller Center by illuminating the artistâ€™s latest installation, a 65-foot skyscraper constructed from nickel-finished stainless steel Erector Set-style pieces. The sculpture, called â€œWhat My Dad Gave Me,â€? is on view in the Channel Gardens, where the real Rockefeller Center Tower forms the backdrop, from June 10-July 19. It is presented by the Public Art Fund and hosted by Tishman Speyer, co-owners of Rockefeller Center. â€œChris Burden's sculpture seems to fit completely with the architecture of Rockefeller Center,â€? says UVLD lighting designer Gregory Cohen. â€œIt is both proud and assertive, and therefore the lighting needed to make it punch out among its surroundings.â€? The sculpture was built in sections at Burdenâ€™s studio in Topanga Canyon, California and assembled in Los Angeles. It was trucked cross-country and hoisted into place at Rockefeller Center where Burdenâ€™s father, an engineer, had once worked. â€œThe fact that it is both a model and the height of a real building is bizarre,â€? he told The New York Times. â€œIt is simultaneously right and wrong from a traditional building perspective. And so it starts to play tricks on you.â€? â€œWhat My Dad Gave Meâ€? is constructed from approximately one million parts which replicate Erector set truss, a toy patented in 1912. â€œIt might look like childâ€™s play, but itâ€™s anything but,â€? Burden reported to the Times. The artist had previously built a 28-foot model of the East Riverâ€™s Hell Gate Bridge. UVLD was tasked with lighting Burdenâ€™s installation, which is art on the scale of an actual building. â€œBy mounting fixtures on top of the buildings of Rockefeller Center and across the street at Saks 5th Avenue, UVLD was able to create a treatment that feels as permanent as the existing building lighting,â€? Cohen explains. â€œThis allows the viewers to concentrate on visually exploring the piece -- day or night -- without being distracted by production elements.â€? Glenn Mahoney, senior director at Tishman Speyer, served as the event producer. Gear was provided by Scharff Weisberg. About UVLD Unlimited Visibility Lighting Design (UVLD) creates lighting designs for corporate theater, live entertainment, themed environments, trade shows and special events. UVLD is a partnership of 10 designers working in all aspects of lighting design; their work has been seen on stages and screens nationwide and around the world. Clients include IBM, Mitsubishi, Honda, Kia, Mercedes, Volvo, Volkswagen, John Deere, Microsoft, Cartier, Victoriaâ€™s Secret, FedEx, Avon and Audi.
SMPTE's Latest IMF Plugfest Makes Significant Progress Toward Interoperability
SMPTE®, the organization whose standards work has supported a century of advances in entertainment technology and whose membership spans the globe, today announced that the Interoperable Master Format (IMF) plugfest, held Oct. 18-19 in Hollywood, California, marked another milestone in the development of the IMF family of international standards (SMPTE ST 2067), with more than 48 participants making progress toward interoperability.