UVLD Give Best Buy The "CSI" Feel - Creative Planet Network

UVLD Give Best Buy The "CSI" Feel

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Unlimited Visibility Lighting Design (UVLD) brought the high-tech mystery of the “CSI� franchise to a corporate show for Best Buy’s Home Theater division with a set lit primarily with energy-efficient LED fixtures. The show, dubbed “CSI: Home Theater,� was held in the Highlands Club in Hollywood, “an unconventional venue for a corporate presentation,� notes lighting designer Paul Sharwell. “I do a lot of shows for Best Buy, and they’re usually in big convention centers. But for this project we were tasked with lighting a set made of frosted plexiglass in a small nightclub. The overall feel was that of an intimate show much like a town hall meeting.� UVLD supplemented the Highlands Club’s small, diverse lighting system with Mac 250's and 130 ColorBlast 12 LEDs. “There was a multitude of plasma screens and the translucent plexiglass set with a lot of details like odd shaped holes and cubes -- features that we needed to design for,� says Sharwell. “We laid out the plot, but it was hard to imagine how to lay out the LEDs. We didn’t have a lot of room behind the set, and it was designed to be mostly backlit. “So we devised a series of booms lined with ColorBlasts which would have to be adjusted on site,� he continues. “The lights were only about a foot behind the walls, and the set was clearer than we expected, so we covered the back of the plexiglass with vellum which acted as diffusion to soften the lights. That worked well to give a sense of mystery and cutting-edge technology that referenced both ‘CSI’ and the booming home theater marketplace.� To carry the feel of the set into the club, additional set pieces were placed throughout the room and were lit with LED fixtures. Tony Siekman of the WIT Company was the Technical Director. Kelly Rae Hemenway of Sketch And Design was the Set Designer. About UVLD Unlimited Visibility Lighting Design (UVLD) creates lighting designs for corporate theater, live entertainment, themed environments, trade shows and special events. UVLD is a partnership of 10 designers working in all aspects of lighting design; their work has been seen on stages and screens nationwide and around the world. Clients include IBM, Mitsubishi, Honda, Kia, Mercedes, Volvo, Volkswagen, John Deere, Microsoft, Cartier, Victoria’s Secret, FedEx, Avon and Audi.

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