Triveni Digital CTO to Join Industry Leaders on IPTV Panel During NXTcomm 2008 ATIS TechThink Session - Creative Planet Network

Triveni Digital CTO to Join Industry Leaders on IPTV Panel During NXTcomm 2008 ATIS TechThink Session

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PRINCETON, N.J. — June 2, 2008 —

Triveni Digital, a subsidiary of LG Electronics Inc., today announced that company CTO Dr. Richard Chernock will join other industry leaders as a panelist at the NXTcomm08 ATIS TechThink session entitled "IPTV QoS and QoE — Service Differentiators in the Battleground of Competition." Scheduled for Tuesday, June 17, from 2:30 to 3:45 p.m. in room S221 at the Las Vegas Convention Center, the panel discussion will address how IPTV services can be managed to ensure a superior entertainment experience, and to create a compelling business environment for content providers and advertisers. "While QoE-type measurements that look for degradation in perceived video and/or audio are quite valuable in determining when issues have arisen, they don't really lead the IPTV operator to an understanding of what to fix," said Chernock. "Comprehensive monitoring in the appropriate places and comparison against pertinent standards are essential in revealing the cause of those problems. Combined with the prioritization of error severities, these monitoring and analytical capabilities are critical to delivery of a quality product. I look forward to providing insight into effective deployment of solutions that offer this key functionality to IPTV service providers." Triveni Digital closely tracks the work being undertaken by ATIS task forces in developing IPTV standards, and Chernock will provide expertise in the use of standards from related industries for implementing practical approaches to QoSM (quality of service metrics) standards. ATIS TechThink is intended to bring attendees in touch with the future of communications technology — straight from the minds that shape it. Key players and leaders in the communications industry come together to discuss and debate cutting-edge topics and key trends during 18 sessions divided into three knowledge tracks comprising IPTV, convergence, and home networking. Part of the IPTV technical track, the session focusing on quality of service (QoS) and quality of experience (QoE) will be moderated by Steven Hawley, senior IPTV analyst at Multimedia Research Group. # # #

About Triveni Digital

Triveni Digital, Inc., a subsidiary of LG Electronics, develops systems that provide for the management and distribution of data and metadata in digital television streams. Triveni Digital's products for DVB SI, ATSC PSIP, data broadcasting, stream analysis, and monitoring are renowned for their ease of use and innovative features. Working with leading industry partners, Triveni Digital employs an open and standards-compliant approach to the digital television market. More information is available at

www.TriveniDigital.com

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Note to Editors:

When referring to Triveni Digital, please use the complete company name, "Triveni Digital." Product and company names mentioned herein are the trademarks or registered trademarks of their respective owners. ENDS

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