STRATEGY & TECHNOLOGY NAB 2008 PREVIEW DOCUMENT

Author:
Publish date:

Booth no: SU9306

Strategy & Technology (S&T) is a specialist company in the field of digital interactive TV, focused on the provision of technology solutions using public standards. S&T is involved in the deployment of interactive digital TV throughout the world. NEW FOR NAB: * RedKey 2 - RedKey™ 2, S&T's significantly upgraded MHEG-5 set-top box engine, based on years of real world success will, will be launched at NAB 2008. It has been developed to address the needs of the many new interactive television markets emerging around the world as well as existing MHEG-5 customers. New features include: · IP-based return channel · High definition graphics · Enhanced font renderer with support for downloadable outline fonts · PVR control for PushVOD RedKey 2 takes a modular approach to the design of an MHEG engine and allows set-top box/iDTV manufacturers to include only those features necessary for specific markets. By choosing RedKey™ 2, customers can re-use large sections of product development to address all MHEG market opportunities worldwide optimizing the use of product development budgets and resources. * MHEG Controller - MHEG Controller manages the display of "calls to action" and the launch of MHEG applications across multiple services with dynamic configuration update. ALSO ON SHOW: * MHEG Developer - This is an integrated environment for MHEG application development. MHEG Developer provides three key components: MHEG 1.06 engine; integration with UltraEdit for source code syntax validation and layout; ASN.1 encoding of MHEG source code. The product runs on the Windows platform (XP or Vista) and also integrates with the S&T TSDeveloper object carousel for easy use with standard set-top boxes or iDTVs. * MHEG Presenter - MHEG Presenter allows broadcasters to create complex MHEG applications using graphical layout tools and structured content data. The system needs structured input, built using XML, which is then processed to provide configuration data and content data for the MHEG application. This is a highly flexible design that enables the creation and publication of text and graphical information services, including digital teletext, programme-related information services and interactive advertising. Company details: STRATEGY & TECHNOLOGY LTD 1 Benjamin Street London EC1M 5QG UK Company contact: Paul Daly Tel: + 44 (0)20 7183 1511 Fax: + 44 (0)20 7100 6670 Email:

sales@s-and-t.com

Web:

www.s-and-t.com

Press contact: Joss Armitage MANOR MARKETING Tel: + 44 (0) 208 678 8115 Mobile:+ 44 (0) 7979 908 547 Email:

joss@manormarketing.tv

Web:

www.manormarketing.tv

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