Sound Lounge Takes Toyland by Storm for Ritz Bits

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The Brief:

Peter Holcomb of New York-based Sound Lounge mixes the colorful audio for the island of misfit toys in this fun filled spot for Ritz Bits Sandwiches. A toy action hero uses the cheesy sandwich halves to suction his way up a glass window. Out of nowhere we see his nemesis cowering above him causing him to plummet from the height. Our ninja hero lands on a toy dinosaur who feeds him a Ritz Bits as a consolation for not getting the bad guy. Suddenly, we are amidst the chaos of an eminent volcano eruption. A multitude of different toys shriek and cry out over their seemingly doomed fate. A helicopter is brought in to drop a round Ritz Bits over the opening, thus averting disaster. Playful giggles and dramatic, suspenseful music accompany the spot throughout to instill a sense of child like wonder exploring a magical toy box.

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The Creds:

Client: Kraft / Ritz Bits
Spots Title: Ninja & Volcano
Air Date: March 2008 Agency: Ogilvy & Mather
Creatives: Biana Taxman (AD) & Howard Myint (CW)
Creative Directors: Joe Johnson & Peter Moss
Agency Producer: Sarissa Karnbach
Prod Company: Hornet
Executive Producer: Michael Feder
Producer: Hana Shimizu
Stop Motion Producer: Joel Kretschman
Editors: Joe Suslak, Anita Chao
Compositors: John Earle, William Decker, Daniel Oeffinger, Kirstin Hall
3D Artist: Erwin Riau Music: Q Department
Composer: Drazen Bosnjak Audio Post: Sound Lounge
Mixer: Peter Holcomb Shoot Location: Hornet Studio, DUMBO

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About Sound Lounge

New York-based Sound Lounge is an industry leading provider of audio post production services. The studio's 12 mixing suites are fully equipped with the latest in digital audio technology, including all the gear necessary to perform 5.1 surround sound mixes for cinema and HD. The company is artist-owned and features a staff of mixers who set the standard for creative excellence and technical mastery. Their dedication to quality has earned a loyal patronage from top advertising agencies, television, and film studios nationwide.

  For more info, ping TRUST: 646.452.3388 (NY) | 310.451.5153 (LA) | trustcollective.com

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