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Sound Lounge Music & Sound Design Goes Mechanical for Mitsubishi

The Brief:

Marshall Grupp of Sound Lounge Music & Sound Design developed the fantastic robotic noises and factory sounds that accompany SLMSD Harry Frost’s moody composition which mirrors movements and builds anticipation. Rounding out Sound Lounge’s involvement is Engineer Glen Landrum who mixes the mad experience in this playful, yet sophisticated CG-animated spot for Japanese automaker, Mitsubishi.

The Spot:

Engrossed robots working the assembly line fasten tires to cars at a frenetic pace. When a wheel doesn’t pop up in time for the ‘bot to attach it, a high stakes race ensues. The robot dribbles the tire like a basketball, passing it down the ‘court’ to an open co-worker who bobs and weaves after the empty wheel well. Finally, the shot is open and the robot rises up and makes a slow motion dunk, safely attaching the important necessity.

From Marshall Grupp of Sound Lounge Music & Sound Design:

This was an extremely challenging and involved project from the sound design perspective in that we had to humanize the robots, creating some kind of reality, without being overly realistic. I was fortunate to be involved early on in the process from the initial pencil sketches and CG pre-vis. The producer opted to change the sounds as the graphics became more real, and little movements appeared. It was important to get the sounds for each movement, which ended up being over 90 tracks. Also very important was the aid of award-winning foley artists John Roesch and Alyson Dee Moore (Transformers, I Am Legend, The Matrix, Fight Club).

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The Creds:
Client: Mitsubishi
Spot Title: Robot Factory
Air Date: April 2008
Agency: BBDO Toronto
CD(s): Carlos Moreno, Peter Ignazi
Art Director: Jaimes Zentil
Copywriter: Craig Mcintosh
Senior Producer: Terry Kavanagh
Prod Company: The Mill
Director: Aron Hjartatson
Producer: Victoria Kendall
Editorial: The Whitehouse
Editor: Adam Robinson
Post/Effects: The Mill
Music Co: Sound Lounge Music & Sound Design
Composer: Harry Frost
EP: Marcus Smith
Sound Design Co: Sound Lounge Music & Sound Design
Sound Designer: Marshall Grupp
Audio Post: Sound Lounge
Mixer: Glen Landrum

About Sound Lounge Music & Sound Design:
Established in Spring 2006, Sound Lounge Music & Sound Design is the newest division of Sound Lounge, New York’s premier audio post production studio. Building upon the great industry success of Marshall Grupp Sound Design, Sound Lounge Music & Sound Design has added the music scoring capabilities of Roman Zeitlin and Harry Frost, headed by Executive Producer Marcus Smith. In combination with Sound Lounge’s widely renowned mixing capabilities, Sound Lounge Music & Sound Design is able to handle the widest possible range of projects for its clients.

  For more info, ping TRUST: 646.452.3388 (NY) | 310.451.5153 (LA) | trustcollective.com

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