Sorenson Media Now Counts More than Half of Top 30 Broadcast Station Groups as Clients - Creative Planet Network

Sorenson Media Now Counts More than Half of Top 30 Broadcast Station Groups as Clients

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• 60 Percent of the Top Broadcast Television Station Groups Use Sorenson Squeeze Encoding Solutions • Sorenson Media’s New Squeeze Server-Based Solutions Uniquely Provide Highest Quality, Flexible and Scalable Cloud-based Transcoding for Enterprise and Media Clients SAN DIEGO (June 15, 2011) – In conjunction with The Cable Show 2011, Sorenson Media today announced that 60 percent of the companies on the 2011 TVNewsCheck list of the Top 30 broadcast television station groups — including CBS, Fox, NBC Universal, Hearst Television and Meredith Local Media Group — now use Sorenson Squeeze solutions to achieve the highest quality video for online and broadcast distribution. Sorenson Squeeze — with its desktop, cloud and on-premise/behind-the-firewall server editions — provide users flexible, customizable and cost-effective solutions for encoding and publishing video content in the broadest array of formats (including the most popular H.264, Flash and WebM) and have long been a staple for broadcast companies both large and small. “The fact that more than half of the biggest and best broadcast media companies turn to Sorenson Media’s video encoding and transcoding solutions is a testament to the level of quality and innovation we continually provide our broadcast, cable, media and entertainment clients,” said Peter Csathy, CEO of Sorenson Media. “In today’s cultural and entertainment landscape, video is king, and we are honored to offer the solutions these media companies need to remain competitive and provide the highest-quality online video content that is viewable from anywhere on any device.” To meet the rapidly growing demands for creating video content, Sorenson Media recently created Sorenson Squeeze Server, which enables enterprises and media clients to encode and deliver high volumes of video content using the power of the Squeeze encoding engine. This uniquely flexible and scalable solution represents the market’s most comprehensive service to take full advantage of the volume and performance advantages of the cloud. Sorenson Squeeze Server enables users to scale server utilization up and down as needed, while allowing customers to leverage both on-premise or cloud-based servers — or a hybrid of the two. In addition, developer APIs enable users to automatically and simultaneously publish encoded videos to multiple destinations — including content delivery networks, network folders, YouTube accounts and the Sorenson 360 online video platform. The Sorenson Squeeze Solution Pack further improves upon Squeeze Server by boosting transfer speeds for large files up to 100 times faster than typical uploads, while its best-in-class cloud management platform automates server utilization based on user-defined specifications such as usage patterns and encode queue parameters. The rankings of the top 30 station groups were put together by TVNewsCheck, a news source for the television broadcast industry, and M.C. Alcamo & Co., Inc., a New York-based investment banking firm specializing in media. The Cable Show, held this year in Chicago June 14-16, is hosted by the National Cable & Telecommunications Association and brings together more than 10,000 of the most influential decision makers in the cable industry. For more information about Sorenson Media’s video encoding and delivery solutions, visit:

www.sorensonmedia.com/

. About Sorenson Media Sorenson Media (

www.sorensonmedia.com

) is an award-winning provider of the highest quality, differentiated video encoding solutions. With highly scalable cloud- and server-based encoding solutions and desktop applications, Sorenson Media empowers the enterprise, video professionals and small-to-medium organizations to easily and affordably encode, manage and deliver the highest-quality video online. Since 1995, Sorenson Media has been at the forefront of bringing online video into the economic and cultural mainstream. As video rapidly proliferates online, businesses of all sizes rely on Sorenson Media's innovative solutions and legacy of trust to meet their evolving needs. Follow us on Twitter at twitter.com/sorensonmedia and on Facebook. ### Press Contact Jacob Moon Sorenson Media Public Relations 801.461.9797

jacob@methodcommunications.com

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