SONY UNVEILS NEW HIGH DEFINITION VIEWFINDER FOR PROFESSIONAL CAMERA SYSTEMS

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HDVF-200 Offers Cost-Effective Solution for HD Production LAS VEGAS (NAB Booth #SU906) April 13, 2008 – Sony’s new high-definition viewfinder is designed to provide a lower-cost of entry into HD for production professionals needing an affordable, versatile eye-piece that delivers high levels of color accuracy and reproduction. The new viewfinder, model HDVF-200, is designed for use with many of Sony’s professional high-definition cameras and camcorders. These include Sony’s recently announced PDW-700 XDCAM HD™ camcorder, the HDC-1500/1000/1550/1400/1450 series of multi-format studio and field cameras, the HDC-3300 Super Slow Motion camera, and the HDW Series of camcorders. “This new viewfinder is an excellent alternative for professionals looking for low-cost HD attachments,� said Bob Ott, director of optical and professional products at Sony Electronics. “It was created to be extremely flexible, and for use with camera systems across our entire product line.� The HDVF-200 model has a 2-inch CRT screen (viewable area, measured diagonally) and is designed to give shooters a high-quality viewing option in shoulder-mount applications. According to Ott, the unit’s price and feature set make the viewfinder ideal for production professionals working in a range of applications, including television, production houses, rental houses, education, government and more. When using the new viewfinder, the camera’s eye-piece can be removed, allowing for “direct viewing� through the HDVF-200 unit itself. The viewfinder also incorporates a re-designed inner loupe to reduce distortion in the corners of images and to increase viewing angles. The HDVF-200 viewfinder is expected to be available in May at a suggested list price of $3,000.

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