SMPTE® Hollywood Section and VES of Los Angeles to Explore Augmented Reality at Joint June Meeting

Author:
Publish date:

LOS ANGELES — The Hollywood Section of SMPTE®, the organization whose standards work has supported a century of technological advances in entertainment technology, and the Visual Effects Society Los Angeles Section will conduct a joint meeting, scheduled for Thursday, June 22, to examine the rapidly evolving field of augmented reality (AR).

Drawing on leading-edge technologies from cloud-based supercomputing to next-generation mobile devices, AR is creating new ways for people to experience the world. At this joint meeting of the SMPTE Hollywood Section and VES Los Angeles, a panel of experts will provide an overview of the AR landscape and the technologies driving it. They will also share insights into emerging business opportunities and offer advice on what it takes to get involved in this exciting new field.

“Possibilities abound for the application of augmented reality, from augmented commerce to new forms of augmented entertainment,” said Marty Meyer, chair of the SMPTE Hollywood Section. “We are excited to co-host a panel of leaders from companies that are among those at the forefront of our industry’s evolution. It promises to be a very timely and thought-provoking evening.”

Panelists include:

  • Ed Lantz, president and chief technology officer at VORTEX Immersion Media Inc.
  • Theo Skye, founding partner and chief innovation officer at The Visory
  • Eddie Offerman, VR/AR researcher and pipeline architect at Mirada Studios
  • Ralph Barbagallo, founder of FLARB LLC
  • Greg Berkin, managing director at Concours Ventures
Image placeholder title

(l to r) Ed Lantz, Theo Skye, Eddie Offerman, Ralph Barbagallo, Greg Berkin

This special event is produced by Ramón Bretón, chief technology officer at 3rd i QC, and Anthony Magliocco, vice president of business development and founder of Entertainment and Media Technology Marketing Inc.

What: VES Los Angeles Section and SMPTE Hollywood Section, Joint Meeting

Topic: Augmented Reality: More Than Just Funny Glasses!

When: Thursday, June 22, 2017, 5:30 p.m. — Demo area opens, 6:30 p.m. — Hospitality, 7:15 p.m. — Meeting

Where: Academy of Motion Picture Arts and Sciences (AMPAS), Linwood Dunn Theater, 1313 Vine Street, Los Angeles, CA 90028. Free parking is available behind the building.

Price: Free for VES, SMPTE, and HPA members and nonmembers

Register:        www.smpte.org/hollywood

About the Visual Effects Society

The Visual Effects Society is a professional honorary society dedicated to advancing the arts, sciences and applications of visual effects and to upholding the highest standards and procedures for the visual effects profession. It is the entertainment industry's only official organization representing the extended global community of visual effects practitioners, including supervisors, artists, producers, technology developers, educators and studio executives.  VES’ more than 3,400 members in 35 countries worldwide contribute to all areas of entertainment – film, television, commercials, animation, music videos, games and new media.   For more info, visit www.visualeffectssociety.com or follow us on Twitter at @vfxsociety.

About the SMPTE® Hollywood Section

The Hollywood Section of SMPTE® was originally organized as the West Coast Section in 1928. Today, as its own SMPTE Region, it encompasses more than 1,200 SMPTE Members with a common interest in motion-imaging technology in the Greater Los Angeles area. The Hollywood Section offers free meetings monthly that are open to SMPTE Members and non-members alike. Information about meetings is posted on the Section website at www.smpte.org/hollywood.

About SMPTE®

For more than a century, the people of SMPTE (pronounced “simp-tee”) have sorted out the details of many significant advances in media and entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, SMPTE has received an Oscar® and multiple Emmy® Awards for its work in advancing moving-imagery engineering across the industry. SMPTE has developed thousands of standards, recommended practices, and engineering guidelines, more than 800 of which are currently in force today. SMPTE Time Code™ and the ubiquitous SMPTE Color Bars™ are just two examples of SMPTE’s notable work. As it enters its second century, SMPTE is shaping the next generation of standards and providing education for the industry to ensure interoperability as the industry evolves further into IT- and IP-based workflows.

SMPTE’s global membership today includes more than 7,000 members: motion-imaging executives, creatives, technologists, researchers, and students who volunteer their time and expertise to SMPTE’s standards development and educational initiatives. A partnership with the Hollywood Professional Association (HPA) connects SMPTE and its membership with the businesses and individuals who support the creation and finishing of media content. Information on joining SMPTE is available at www.smpte.org/join.

All trademarks appearing herein are the properties of their respective owners.

Related

BlackBox-Radian

Black Box Radian Flex Software-Based Video Wall Platform Earns ISE Best of Show Award

Black Box, an industry-leading provider of pro AV connectivity and signal distribution systems, today announced that the company's Radian Flex software-based video wall platform won an ISE Best of Show Award from AV Technology Europe, a Future Publishing magazine. Of the more than 1,000 exhibitors at ISE 2019, only 15 — including Black Box with Radian Flex — earned this award, which recognizes achievements and innovations in product and service development.

Luxul_XMS-1208P

Luxul to Bring Reliability and High Performance to IBS 2019 With Latest Networking Solutions for the Smart Home

Luxul, the leading innovator of IP networking solutions for AV integrators, today announced its technology line-up for the NAHB International Builders' Show (IBS), taking place February 19-21 in Las Vegas. In the Legrand booth SU614, the company will exhibit a wide range of solutions for home builders that deliver reliable, high-performance networks in smart homes, including Gigabit switches; the next generation of wireless controller technology; indoor and outdoor wireless access points (APs); wired and wireless routers; intelligent network power distribution units (PDU); and the Wi-Fi Assurance Program exclusively for builders.

HoverCam_Pilot3

HoverCam's Pilot Series and ClassFusion Learning Platform Land Big Wins at TCEA 2019

HoverCam, a leader in innovative, interactive, and engaging education solutions, announced that the company's digital classroom solutions received three major honors from Tech & Learning at the recent Texas Computer Education Association (TCEA) 2019 Conference in San Antonio. At the show, HoverCam's Pilot 3 digital teaching station received the Award of Excellence in the District category, while the company's new Pilot X podium and ClassFusion software platform both earned Best of Show honors. The awards were presented on Feb. 6 at a special ceremony held at Casa Rio restaurant in San Antonio.

Veritone_CollegeFootballPlayoff

College Football Playoff Uses Veritone's AI and Digital Asset Management Solutions to Enable Richer Media Coverage

Veritone Inc. (Nasdaq: VERI), the creator of the world's first operating system for artificial intelligence, aiWARE™, today announced that the College Football Playoff (CFP) leveraged an expanded deployment of Veritone solutions and services for the 2019 CFP National Championship to give members of the media even faster and richer access to its content resources. In addition to the CFP's Digital Media Hub, a white-label digital asset management portal from Veritone, the CFP also utilized Veritone's Live Event Services and aiWARE artificial intelligence platform for the first time. With aiWARE, the CFP was able to apply artificial intelligence to video footage and still images of press conferences, interviews and other Media Day events to produce transcriptions, automated facial recognition of players and coaches, logo identification, and other tasks enabling expedited and enhanced coverage of the 2019 College Football Playoff National Championship. For the first time, the CFP was able to make Media Day press conference clips and images available for search and immediate download within minutes of delivery. Following the success of this deployment, CFP has renewed its agreement with Veritone through the 2020 championship game in New Orleans.