Smoke & Mirrors and Spike Lee Give Us a Reason to Stay Up Late

Publish date:

The Brief:

How do you get the word out that BURGER KING® is staying open later? In the new spot for BK® directed by Spike Lee via Crispin Porter + Bogusky you appoint chart stomping rapper turned business mogul P-Diddy and "Tell 'em Diddy said BK® is open late." This simple announcement, which goes out over the evening news, unleashes a wave of late night pandemonium at BK® Restaurant's everywhere and proves, once again, that Diddy knows best.

Image placeholder title
Image placeholder title
Image placeholder title

View Media

Visit Smoke and Mirrors

Download PDF

The Creds:

Client: Burger King Corporation

Spot Title: CEO

Air Date: July 2008 Agency: Crispin Porter + Bogusky

Partner/ECD: Rob Reilly

VP/CD: Bill Wright

VP/ACD: Tiffany Kosel

ACD(s): Ryan Kutscher, Paul Caiozzo

VP/Dir Integrated Production: David Rolfe

VP/GEP: Matt Bonin

Sr. Integrated Producer: Amanda Ormerod Prod Company: Saville Productions

Director: Spike Lee

DP: Matthew J. Libatique

EP: Rupert Maconick

Head of Production: Michelle Travinski

Producer: Shannon Lords Post/Effects: Smoke & Mirrors, NY

CD: Sean Broughton

Flame Artist(s): Daniel J. Kelly, Philip Akka

Assistant Flame Artist: Stephanie Issacson

Managing Dir: Jo Morgan

EP: Celest Gilbert

Sr. Producer: Melissa Ferrara

AP: Barbara Kontarovich Editorial: Cosmo Street

Editor: Lawrence Young

Assistant Editor: Sari Resnick

Producer: Amy Febinger Audio Post: Sound Lounge

Mixer(s): Eric Warzecha, Glen Landrum Music: Beacon Street Studios

About SMNY:

New York and London-based design, animation and VFX studio, Smoke & Mirrors was founded by Creative Director/VFX Artist Sean Broughton (NY), Penny Verbe (UK) and Mark Wildig (UK). A creative and artist-driven company synonymous with vision and originality since its inception, Smoke & Mirrors has consistently succeeded because of its collaborative approach and ability to build lasting creative relationships with directors, producers, agencies and clients alike. Production in the New York office is lead by Managing Director Jo Morgan and Executive Producer Celest Gilbert. Diverse projects range from work on the Harry Potter and Bond film series, to commercials campaigns for Mercedes, Burger King, Miller Lite and Sirius. Recent music vid clips include

Feists 1 2 3 4

, and

I Feel It All

. Each office is fully networked together with complementary systems allowing the companies to share resources, expanding local capacity. Close involvement with hardware and software manufacturers and developers has kept Smoke & Mirrors at the forefront of innovation and technology.

For more info, ping TRUST: 646.452.3388 (NY) | 310.451.5153 (LA) |



Black Box Radian Flex Software-Based Video Wall Platform Earns ISE Best of Show Award

Black Box, an industry-leading provider of pro AV connectivity and signal distribution systems, today announced that the company's Radian Flex software-based video wall platform won an ISE Best of Show Award from AV Technology Europe, a Future Publishing magazine. Of the more than 1,000 exhibitors at ISE 2019, only 15 — including Black Box with Radian Flex — earned this award, which recognizes achievements and innovations in product and service development.


Luxul to Bring Reliability and High Performance to IBS 2019 With Latest Networking Solutions for the Smart Home

Luxul, the leading innovator of IP networking solutions for AV integrators, today announced its technology line-up for the NAHB International Builders' Show (IBS), taking place February 19-21 in Las Vegas. In the Legrand booth SU614, the company will exhibit a wide range of solutions for home builders that deliver reliable, high-performance networks in smart homes, including Gigabit switches; the next generation of wireless controller technology; indoor and outdoor wireless access points (APs); wired and wireless routers; intelligent network power distribution units (PDU); and the Wi-Fi Assurance Program exclusively for builders.


HoverCam's Pilot Series and ClassFusion Learning Platform Land Big Wins at TCEA 2019

HoverCam, a leader in innovative, interactive, and engaging education solutions, announced that the company's digital classroom solutions received three major honors from Tech & Learning at the recent Texas Computer Education Association (TCEA) 2019 Conference in San Antonio. At the show, HoverCam's Pilot 3 digital teaching station received the Award of Excellence in the District category, while the company's new Pilot X podium and ClassFusion software platform both earned Best of Show honors. The awards were presented on Feb. 6 at a special ceremony held at Casa Rio restaurant in San Antonio.


College Football Playoff Uses Veritone's AI and Digital Asset Management Solutions to Enable Richer Media Coverage

Veritone Inc. (Nasdaq: VERI), the creator of the world's first operating system for artificial intelligence, aiWARE™, today announced that the College Football Playoff (CFP) leveraged an expanded deployment of Veritone solutions and services for the 2019 CFP National Championship to give members of the media even faster and richer access to its content resources. In addition to the CFP's Digital Media Hub, a white-label digital asset management portal from Veritone, the CFP also utilized Veritone's Live Event Services and aiWARE artificial intelligence platform for the first time. With aiWARE, the CFP was able to apply artificial intelligence to video footage and still images of press conferences, interviews and other Media Day events to produce transcriptions, automated facial recognition of players and coaches, logo identification, and other tasks enabling expedited and enhanced coverage of the 2019 College Football Playoff National Championship. For the first time, the CFP was able to make Media Day press conference clips and images available for search and immediate download within minutes of delivery. Following the success of this deployment, CFP has renewed its agreement with Veritone through the 2020 championship game in New Orleans.