Smoke & Mirrors and Spike Lee Give Us a Reason to Stay Up Late

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The Brief:

How do you get the word out that BURGER KING® is staying open later? In the new spot for BK® directed by Spike Lee via Crispin Porter + Bogusky you appoint chart stomping rapper turned business mogul P-Diddy and "Tell 'em Diddy said BK® is open late." This simple announcement, which goes out over the evening news, unleashes a wave of late night pandemonium at BK® Restaurant's everywhere and proves, once again, that Diddy knows best.

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The Creds:

Client: Burger King Corporation

Spot Title: CEO

Air Date: July 2008 Agency: Crispin Porter + Bogusky

Partner/ECD: Rob Reilly

VP/CD: Bill Wright

VP/ACD: Tiffany Kosel

ACD(s): Ryan Kutscher, Paul Caiozzo

VP/Dir Integrated Production: David Rolfe

VP/GEP: Matt Bonin

Sr. Integrated Producer: Amanda Ormerod Prod Company: Saville Productions

Director: Spike Lee

DP: Matthew J. Libatique

EP: Rupert Maconick

Head of Production: Michelle Travinski

Producer: Shannon Lords Post/Effects: Smoke & Mirrors, NY

CD: Sean Broughton

Flame Artist(s): Daniel J. Kelly, Philip Akka

Assistant Flame Artist: Stephanie Issacson

Managing Dir: Jo Morgan

EP: Celest Gilbert

Sr. Producer: Melissa Ferrara

AP: Barbara Kontarovich Editorial: Cosmo Street

Editor: Lawrence Young

Assistant Editor: Sari Resnick

Producer: Amy Febinger Audio Post: Sound Lounge

Mixer(s): Eric Warzecha, Glen Landrum Music: Beacon Street Studios

About SMNY:

New York and London-based design, animation and VFX studio, Smoke & Mirrors was founded by Creative Director/VFX Artist Sean Broughton (NY), Penny Verbe (UK) and Mark Wildig (UK). A creative and artist-driven company synonymous with vision and originality since its inception, Smoke & Mirrors has consistently succeeded because of its collaborative approach and ability to build lasting creative relationships with directors, producers, agencies and clients alike. Production in the New York office is lead by Managing Director Jo Morgan and Executive Producer Celest Gilbert. Diverse projects range from work on the Harry Potter and Bond film series, to commercials campaigns for Mercedes, Burger King, Miller Lite and Sirius. Recent music vid clips include

Feists 1 2 3 4

, and

I Feel It All

. Each office is fully networked together with complementary systems allowing the companies to share resources, expanding local capacity. Close involvement with hardware and software manufacturers and developers has kept Smoke & Mirrors at the forefront of innovation and technology.

For more info, ping TRUST: 646.452.3388 (NY) | 310.451.5153 (LA) |