SG//ARTS COMPLETES PROMOTIONAL PACKAGE FOR ABC’S “DANCE WARS: BRUNO VS. CARRIE ANN� - Creative Planet Network

SG//ARTS COMPLETES PROMOTIONAL PACKAGE FOR ABC’S “DANCE WARS: BRUNO VS. CARRIE ANN�

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Silverlake, CA – (January 16, 2008) – SG//Arts, a design and motion graphics studio, has completed the promotional package for ABC’s new popular reality series: “Dance Wars: Bruno vs. Carrie Ann.� The six-week series, which premiered on ABC on January 7th, follows “Dancing With the Stars� judges Bruno Toniolli and Carrie Ann Inaba as they create the ultimate performance group in a live, one-hour show. The series is hosted by 2nd season “Dancing With the Stars� Champion Drew Lachey. To view the project, go to:

http://www.sgarts.com/Dancewars

SG//Arts has collaborated with ABC several times over the past few years. However, this was the first opportunity they had to produce the entire promo package for a show from beginning to end including an extensive live-action shoot. Lucas Aragon, Design Director of ABC Entertainment Marketing says it was SG//Arts’ work on “Project Runway� for Bravo that convinced him they were perfect for “Dance Wars.� “SG//Arts helped create a look that is big and important, and incorporates high production values,� comments Aragon. Neil Berkeley, Executive Producer/Partner for SG//Arts says it was very rewarding for the studio to be asked to produce the live-action shoot for “Dance Wars.� “We produced the entire shoot from start to finish, which was great,� says Neil. “We chose where to shoot, and directed the piece, which gave us the ability to keep our creative vision intact.� That creative vision, adds Berkeley, included a military theme mixed with a Broadway Show flair.

SG//Arts’ Creative Director/Partner Scott Grossman notes that the collaboration with the client was a high point. “From the concept and storyboarding stage, all the way through our process, the clients at ABC Entertainment Marketing were really easy to work with. They liked our ideas and really got the direction we were going in from the beginning.� SG//Arts is currently working on Bravo’s Season 4 of “Top Chef.�

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