Scharff Weisberg Supports New York Fashion Week In Style

Publish date:

Once again it was time for the semi-annual Fashion Week in New York, and Scharff Weisberg was out in force supplying lighting and video packages for an array of fall fashion events at venues around town. “We did about 10 shows during the week; it was a very hectic schedule,� reports senior rental manager Terry Jackson. “With such a massive logistical operation required for Fashion Week everyone at Scharff Weisberg, from the office to the crews, ramped up.� For the lobby of Seventh on Sixth, the event’s welcome tent in midtown’s Bryant Park, Scharff Weisberg created a big plasma wall for Lipman NYC client Lord & Taylor. The wall, consisting of 12 LG plasma screens in a 3x4 configuration, played back a video loop showcasing the department store’s new fashion lines and displayed live feeds from various runway shows to all those passing through the tent’s “lobby.� Scharff Weisberg hung the screens on truss and aligned them to compose a wall 13 feet wide, 5 feet 9 inches tall and 3.5 feet off the ground The wall was powered by a Dataton WATCHOUT system from Scharff Weisberg. “Patrick Denny programmed a running slide show for Lord & Taylor,� notes project manager Josh Perlman, “which he was able to modify on site as the screen configuration evolved." Scharff Weisberg also furnished a user-friendly Medialon show control system. “At the touch of a button Medialon booted the computers, WATCHOUT, the plasma screens and started the video loop,� Perlman explains. “During the day you could switch to live feeds from other events with another touch of a button.� The clients came to Scharff Weisberg's office to work on the initial WATCHOUT and Medialon design. Scharff Weisberg also provided lighting and video for Marc Jacobs’s two high-profile shows; the company has been supporting lighting designers jkld, inc. for Marc Jacobs since 2004. For Jacobs’s sportswear runway show, Scharff Weisberg supplied a large conventional lighting compliment featuring approximately 400 ETC Source 4s and an ETC dimming package. The designer’s couture show four days later opted for all moving lights with the company furnishing Mac Performances and VARI*LITE 2500 washes. A grandMA console controlled lighting for both shows; Terry Jackson was senior rental manager for the project. On the video side, Scharff Weisberg provided a 30’ X 40’ front projection screen and a pair of Christie Digital Roadster S+20K projectors with Turbo hard drive playback for Jacobs’ couture show. The big screen displayed prerecorded graphic content supplied by Sonic Youth, which performed live during the show. Walter Elzey was Scharff Weisberg’s senior account executive with Joe Volpe as project manager, Juan Mateo as projectionist and Mike Naylor as engineer. Scharff Weisberg also supported jkld for avant-garde designer Yohji Yamamoto’s Y-3 sportswear runway show at Pier 40. Terry Jackson and his team furnished a complement of VARI*LITE 3500 spots and Martin 2K Performances plus a conventional ETC Source 4 package and a Whole Hog console for lighting control. Later in the week the company provided lighting fixtures for the joint opening of the Yohji Yamamoto Boutique and the Y-3 sportswear store in Manhattan’s Meatpacking District (MePa). The dazzling outdoor event, produced by Natalie Johns and The Directors Bureau, created a buzz among the fashion glitterati who were illuminated by a combination of TV and theatrical lighting from Scharff Weisberg. The company supplied lighting designer Tyler Littman with helium-filled Airstar balloons from Available Light in Long Island City plus an inventory of ETC and Altman fixtures, and LEC and ETC dimming and power distribution and control. John Healy was Scharff Weisberg’s project manager with Gerard McCarthy gaffer. Scharff Weisberg’s Fashion Week activities also included the Derek Lam runway show for lighting designers Design One. The company supplied about 200 conventional fixtures, largely ETC Source 4s, for the event at The Terminal Store building on 11th Avenue and 28th Street. An ETC sensor rack package and ETC Express 250 control rounded out the equipment roster. Terry Jackson was senior rental manager for the event. Scharff Weisberg and Video Applications, firms with extensive histories in the presentation and staging markets, recently announced a co-ownership agreement. While continuing to operate independently the two companies work together strategically to provide clients with state-of-the-art audio, video and lighting equipment and services. With a strong presence on both coasts Scharff Weisberg and Video Applications are able to deliver a large array of cost-effective services on a national level. For more information, call 718-610-1660 or visit our website at

. For more information on Video Applications, visit




SMPTE's Latest IMF Plugfest Makes Significant Progress Toward Interoperability

SMPTE®, the organization whose standards work has supported a century of advances in entertainment technology and whose membership spans the globe, today announced that the Interoperable Master Format (IMF) plugfest, held Oct. 18-19 in Hollywood, California, marked another milestone in the development of the IMF family of international standards (SMPTE ST 2067), with more than 48 participants making progress toward interoperability.

More than 55 of the 2018 Fall Television and Streaming Series Rely on Blackmagic Design

More than 55 of the 2018 Fall Television and Streaming Series Rely on Blackmagic Design

Blackmagic Design today announced that the company’s production and post products were used to complete many of the fall 2018 season’s new and returning television shows and streaming series. More than 55 shows rely on Blackmagic Design’s digital film cameras; Fusion visual effects (VFX), compositing, 3D and motion graphics software; and DaVinci Resolve editing, color correction, VFX and digital audio software; as well as its switchers, routers, monitors and capture and playback devices.


Jingle All the Way: Luxul's XMS-1208P Managed Gigabit Switch is Available for All CI Integrators this Holiday Season

Luxul, the leading innovator of IP networking solutions for AV integrators, today announced that it's giving CI integrators the gift of enterprise-level performance at affordable price points this holiday season. It doesn't matter if they've been naughty or nice, the company's XMS-1208P 12-port/18 PoE+ managed Gigabit switch — that delivers high-speed performance while enabling simple network expansion — is now available for all. And to ring in the new year, Luxul will begin shipping its AMS-1816P 18-port/16 PoE+ L2/L3 managed Gigabit switch in early January.