San Francisco, CA, July 2, 2008 â€“ Red Giant Software, publisher of Magic Bullet, Knoll Light Factory and Trapcode products, today introduced Magic Bullet Instant HD Advanced (formerly named Instant HD Pro). This new plug-in for Adobe After Effects CS3 delivers the highest possible quality conversion for SD to HD and is well-suited to prepare analog source footage and DV video clips for inclusion in HD projects. Instant HD Advanced combines de-interlacing and de-noising; advanced pan and scan; and a super-resolution algorithm for providing actual resolution enhancement. The easy-to-use preset menu helps users choose the right HD and 2K output formats.
Powerful Motion Analysis Instant HD Advanced uses sophisticated multi-vector motion analysis to derive accurate and sharp output frames from interlaced material. In addition, motion vectors drive the super-resolution and de-noising tools to maximize quality. Resolution Squared Super-resolution is a technique for deriving and improving resolution from multiple frames of video. This method compares each pixel over successive frames, determining true edges in order to deliver sharper details and super-crisp results. Other scalers, including Instant HD and After Effects' built-in scaler, only process one frame at a time. Multi-Core Support Instant HD Advanced's elaborate image processing would have meant minutes-per-frame render times just a short while ago, but thanks to multi-core optimizations on Intel-based platforms, this tool can render in just over a second per frame on the fastest machines. Now the highest quality conversion is possible on normal desktop machines â€” no expensive conversion hardware required. Instant HD Advanced offers much higher quality than Instant HD or the scaler in After Effects thanks to the super resolution features in Advanced. The built-in deinterlacing and denoising controls greatly improve the quality of any interlaced material. Users that need faster scaling get the Instant HD plug-in for After Effects and other hosts as part of Instant HD Advanced package. For more information, visit:
Pricing and Availability
Instant HD Advanced is available now for $399 USD and support After Effects CS3 on Windows XP/Vista and Mac OS X on Intel processors. Current Instant HD, Magic Bullet Suite 2007, and Magic Bullet Suite 2008 users may purchase a cross-grade to Instant HD Advanced for $299. About Red Giant Software Red Giant Software LLC (
) is a San Francisco-based company that develops professional tools for digital video production. Products are available as plug-ins for popular video editing and effects applications including After Effects, Final Cut Pro, Motion, Premiere Pro, and Avid. All tools are based on production-proven technology developed by visual effects veterans. All product and company names herein may be trademarks of their respective owners.