Red Giant Launches Primatte Keyer V5.0

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Version 5.0 Boosts Efficiency and Automation with Three New Tools to Enhance Quality, Speed and Control

Portland, OR (July 26, 2011)

– Red Giant (

) today announced the immediate availability of Primatte Keyer V5.0, the Company’s professional green screen tool for extracting keys from any color background. With this new version, Primatte Keyer V5.0 delivers significantly enhanced automation and efficiency and includes three automated tools that provide artists choice and flexibility in their VFX workflow: Auto Compute, Adjust Light and Smart Sample. Auto Compute is now an easy-to-access button with an improved algorithm and spot-on default settings; Adjust Light is a brand new tool that evens out background colors for accurate background removal; and Smart Sample generates great results using smart foreground sampling and a histogram pass. Primatte Keyer V5.0 is available immediately as a standalone application, or as part of the Red Giant Keying Suite. Eric Addison is the owner of 100 Acre Films, and has been beta testing Primatte Keyer V5.0. Eric commented, “I'd never tried Primatte until recently, but after spending some time with it, it's now earned a spot in my keying toolbox. Red Giant’s Primatte Keyer is extremely powerful, and is one of the easiest keyers I’ve ever tried. With Primatte Keyer, I have found a new go-to keying plug-in.” Primatte Keyer V5.0 is built on proven, industry-popular chromakey technology and enhanced with professional features to create mattes for any object shot against any solid color, including difficult shots such as blue jeans against a blue screen. Primatte Keyer has been used with stunning results in blockbuster films like Lord of the Rings, The Matrix, Harry Potter, King Kong and Spider-Man. For over 15 years, Primatte has been a well known, tried-and-true staple of the compositing industry.

What’s New in Primatte Keyer V5.0

The development team at Red Giant created this newest release with an emphasis on increased automation, performance and image quality. Primatte Keyer V5.0 adds: - Improved Auto Compute to generate accurate keys instantly; - New Smart Sample algorithm for refined foreground sampling; - Two new View modes to help visualize composites while building them; - New Hybrid Matte feature for generating cleaner matte edges; - New Adjust Light evens the background screen color for better selection. Primatte Keyer V5.0 is available immediately and is priced at $499.00 for new users, or as a $99.00 upgrade for existing users. For more information, or to purchase Primatte Keyer V5.0, please visit


About Red Giant

Founded in 2002, Red Giant (

) creates an ever-expanding universe of effects tools ranging from plug-in suites, applications and mobile apps to Guru Presets, free products and sharing communities. We provide software for motion design, photography and color correction that is used for everything from major motion pictures to worldwide television programming to web production. Red Giant offers the industry-leading Trapcode tools for broadcast design; Magic Bullet Suite for color correction; and over 60 products that run in After Effects, Final Cut Pro, Motion, Premiere Pro, Photoshop, Lightroom, Aperture, Avid, Vegas, Nuke, and Avid Studio. Our effects have enhanced dozens of feature films such as Angels & Demons and The Social Network, and added sparkle to networks like NBC Universal, ESPN, Disney, CNN, Comedy Central, MTV, and TNT. Join us on Facebook (RedGiantSoftware), follow us on Twitter (@RedGiantNews) and get free content at ###