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QuietMan Gets in the Holiday Spirit for DSW

It’s caroling season, and who knows what to expect when opening their door to the rambling uninvited masses? QuietMan gives us one outlandish possibility in a hilarious new spot for DSW via BB Creative.

Following the common theme of many DSW campaigns,


seeks to create footwear that assumes its own personality. The :30, part of a five-spot campaign, is set in a snow-covered suburban CG landscape, in which one anthropomorphic boot hops up to the front door of another and serenades her with a spoof of Jingle Bells, criticizing her for her tacky Christmas gift. “Jingle bells, your gift smells; you really laid an egg,” the singing boot intones to the shock of her supposed friend.

Producer Liz Stovall – who has worked with QuietMan on dozens of projects over the years – brought the DSW campaign to them. “Having worked with QuietMan for so long, Liz knows exactly what we bring to every job,” noted QuietMan Founder/CD Johnnie Semerad. “She counts on us to achieve the best integration of live action and effects, and we’re really happy that she comes to us over and over.”

QuietMan dispatched Semerad and Lead Designer Marsha Movshovich to the shoot for set supervision and to create roughcuts they could review onsite. The VFX crews built the roughcuts based upon the daily footage, then executed a thorough compositing to arrive at the desired look and feel. They used a mix of Flame/Inferno, After Effects, and Final Cut Pro to create this alternate world.

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Client: DSW

Spots Title:



Hiking, Skydiving, Therapist, Kung Shoe

Air Date: November 2010

Agency: BB Creative

CD/AD: Beth Kosuk

Copywriter/CD: John Brockenbrough

Producer: Liz Stovall

Prod Company: Skunk

Director: Karni + Saul

EP(s): Matt Factor, Shelly Townsend

Editorial: QuietMan

Telecine: Company 3

Colorist: Tom Poole

Post/Effects: QuietMan

Creative Director: Johnnie Semerad

Producer: David Michaels

Lead VFX/Inferno Artist: Amanda Amalfi

Additional Flame/Inferno Artist: Matt Stroub

Designer/Animator: Marsha Movshovich

Sound Design: Bang

Sound Designer: Ryan Billia

Shoot Location: London, England

About QuietMan

The brainchild of CD and Founder Johnnie Semerad and long-time collaborator EP Carey Gattyan, QuietMan is a high-end creative collective set in an innovative workshop atmosphere that fuels projects from concept to completion. A recently overhauled production department includes fully developed print, web and TV arms capable of producing multifaceted advertising campaigns with a specialty in high-quality, groundbreaking VFX.

More info: TRUST 646 452 3388 (NY) 310 451 5153 (LA)