Hollywood, Ca – May, 2009 – Reducing production time on any shoot has been a challenge for every photographer whether it is for films or video. Alan Gordon Enterprises, a leader in innovative manufacturing motion picture products is introducing “The POLAVIEWâ„¢”. Designed specifically for both cinematographers and videographers, the POLAVIEWâ„¢ will reduce camera set-up by replicating the effects of a polarizing filter through a quick and accurate preview without having to use the actual camera filter.
The POLAVIEWâ„¢ sports a simplicity that is catching the attention of industry. It is a small, lightweight and precision-machined tool that is portable and easy to handle. Just as a polarizing filter functions by turning the index point in either direction, the POLAVIEWâ„¢ gives you a preview of reduced or eliminated glares and reflections, increases and decreases contrasts and even enhances color.
demostrating the polarizing effect duplicated by the POLAVIEWâ„¢.
During the early testing stages of the POLAVIEWâ„¢ two industry professionals found this invention to be an exciting new addition to the cinematographer’s repertoire. Bryan Greenberg, Director of Photography at B & G Designs, says,”Using Alan Gordon’s new POLAVIEWâ„¢ makes my life easier on set and gives me the ability to work a little faster. This handy tool eliminates the hassle of pulling my camera assistants away from their work. No more mucking up my filter package with fingerprints. POLAVIEWâ„¢ allows me to make quick decisions on filters and exposure. Plus, I love the wide field of view. I found the POLAVIEWâ„¢ perfect for watching the cloud and sun movement on day exteriors. I’ll be using mine on every film I shoot. It is part of my tool set.”
Thomas Hencz, a cinematographer and owner of T-Stop, Inc. said,” The POLAVIEWâ„¢ has been a great tool for looking at the effects of a Pola filter without having the filter in my hand. And, in a split second I know at what angle I want it. No more waiting for “Do I need a Pola or not?”
The POLAVIEWâ„¢ currently has a MSRP of $95.00.
For more product information please visit the Polaview website at:
. For all additional inquiries, please email us at:
. You can
the POLAVIEWâ„¢ from the Alan Gordon website.
(A-G-E) located in Hollywood, CA, has been in business for over 60 years and is the manufacturer of the Mark Vb Director’s Viewfinder, recipient of the Academy Award for Technical Achievement. A-G-E also offers repair services, equipment training, manufactures an eclectic range of proprietary products and caters to everyone from the experienced professional to the beginning film student.