PANASONIC P2 HD EQUIPMENT SUCCESSFULLY CAPTURES THE PASSION OF THE BEIJING 2008 OLYMPIC GAMES, THE FIRST HD OLYMPICS

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SECAUCUS, NJ (August 29, 2009) – From U.S. Olympic swimming champion Michael Phelps’ eight Gold Medal wins to Jamaica’s dominance on the track, all of the events’ ups and downs at the Beijing 2008 Olympic Games were captured for the first time in high definition with Panasonic broadcast equipment , including the popular solid-state P2 HD series, DVCPRO VTRs, systems cameras and production monitors. Beijing 2008 was produced entirely in the Full High Definition (HD) standard (1080/50i), making Beijing the "First HD Olympic Games." Working with The International Olympic Committee (IOC), The Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG), and The Beijing Olympic Broadcasting Co., Ltd. (BOB), Panasonic provided more than 100 camcorders, including solid-state P2 HD AJ-HPX3000 and AJ-HPX2000 2/3� 3-CCD models; 250 mobile and studio P2 HD recorders, including the AJ-HPM110 P2 Mobile; and about 1,500 production LCD monitors. The equipment was utilized by The International Broadcasting Center (IBC) and other broadcasters as the official broadcasting equipment for Beijing 2008. Panasonic has supplied broadcasting equipment and service support to the host broadcaster during Barcelona ’92, Atlanta ’96, Nagano ’98, Sydney 2000, Salt Lake City 2002, Athens 2004 and Torino 2006. This year marks the eighth consecutive Olympiad for which Panasonic has provided equipment in the official recording format for the Games. About P2 HD P2 HD all solid-state products offer high-definition recording without the mechanical wear and environmental limitations of tape, hard disk, and optical disc based systems. P2 HD ensures the highest reliability, especially in challenging conditions of extreme temperature range, shock, and vibration. P2 HD products provide a significant reduction in maintenance costs, longer useful product life, and immediate access to recorded video (no need to digitize, ingest or create proxy video files) and metadata. P2 HD provides the reliability of solid-state production; the immediate connectivity to existing IT infrastructures; the speed, ease of use and portability of P2 cards; and interoperability with leading NLE systems. About Panasonic Panasonic is proud to support the Olympic Movement - which is aimed at promoting world peace through sports - as an Official Worldwide Olympic Partner in the Video and Audio Equipment category for more than 20 years since The Olympic Partner (TOP) Program commenced for the Calgary Olympic Winter Games in 1988. Under the slogan "Sharing the Passion," Panasonic will contribute to the success of the Olympic Games through its technology. Panasonic recently renewed its partnership with the International Olympic Committee for a further eight years to 2016. - 30 - EDITORIAL CONTACTS: Stacy Moore or Pat Lamb (201) 392-4458 (518) 692-8150

moorest@us.panasonic.com

patalamb@aol.com

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