OUTSIDE PUTS NEW JAGUAR XK-XKR SPOT INTO HIGH GEAR - Creative Planet Network

OUTSIDE PUTS NEW JAGUAR XK-XKR SPOT INTO HIGH GEAR

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New York, NY – (August 21, 2008) -- Euro RSCG called on the diversely talented team at Outside Editorial to complete editorial, graphics and VFX for “Switches,� the latest spot touting the new Jaguar XK-XKR coupe/convertible. Edited by Outside’s multiple AICE Award-winning editor Neil Gust, the new Jaguar commercial began airing earlier this summer nationwide. To view the new spot, visit:

http://tinyurl.com/54te7b

The new adrenaline-rushed commercial for Jaguar captures the spirit of highway-romance going 0-60 in 4.9 seconds – in a Jaguar XK-XKR. Outside Editorial helped realize the overall feel of the spot by interweaving sleek typography and graphic stimulation inspired by both the XK-XKR’s aesthetic and the ambience of the open highway. Highlighting the sheer power and artistry of the XK-XKR’s bold body and big engine, the spot is a revved-up testament to the Jaguar slogan, “Dramatic design in motion.� Credits: Client: Jaguar/Ford Motor Company Spot Title: “Switches� Advertising Agency: Euro RSCG/NY Creative Directors: Alicia Johnson, Hal Wolverton Executive Producer: Erik Iversen Producer: Jason Heller Associate Producer: Chris Muldoon Editorial Company: Outside Editorial/NY Editor: Neil Gust Assistant Editor: Matt Jacob Senior Post Producer: Jen Sienkwicz Postproduction Company: Outside Editorial/NY Colorist: Alex Bickel Online Editor: Matt Jacob Visual Effects Company: Outside Editorial/NY Flame Artist: Renee Tymn Graphics Designer: Jacques Levet Audio Post: Berwyn Audio/ NY Engineer: Eric Thompson Outside Editorial is an independent postproduction boutique based in Soho, offering advertising agencies a world-class, collaborative roster of editorial and design talent, cutting edge technology, and exceptional client services. Its client roster includes such prestigious companies as Jaguar, Kraft, Verizon Business, Volvo, Schering-Plough, and Bluefly.com, to name a few.

www.outsideedit.com

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