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Nola Looking Fresh in Continuation of Carrabba’s Campaign

Following a do-not-watch-if-you’re-hungry campaign in February, Nola Pictures is back with more delicious spots for Carrabba’s. Director Greg Ramsey teamed up with MMB to execute the work, which focuses on the value and freshness of the chain’s Italian-American cuisine.

Fiorentina Tonight

is a typically robust sampler of Ramsey’s work, with a splashy cornucopia of fresh vegetables, salad, soup, pastas and wine bursting from the screen. The spot strikes from kitchen prep areas to dining tables to introduce Carrabba’s Signature Pasta Meals. Ramsey uses close-up shots of the fresh and steaming food to stoke sensations of taste and smell in the viewer’s brain, driving them to their local restaurant.

“It’s a joy to shoot Carrabba’s,” stated Ramsey. “They use the freshest ingredients, with every dish made to order, so there are limitless visual opportunities. The biggest challenge we faced was stopping the camera and not shooting every delicious and gorgeous food extravaganza created by their chefs.”

“It’s an interesting mission to tell a story mainly with shots of food, and Greg pulls this off seamlessly with MMB in their work for Carrabba’s,” stated Nola EP Charlie Curran. “It’s wonderful to work with MMB and Carrabba’s and have the opportunity to continue the exploration and development of cinematic portrayals of their evolving recipes.”

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Credits

Client: Carrabba’s Italian Grill

Spot Title(s): “Genovese & Fiorentina Tonight” :30/:15, “Treasured Recipe” :30

Air Date: TBD

Agency: MMB

CD: Jamie Mambro, Jerry Cronin, Caryn Ciesielski

AD: Caryn Ciesielski

Copy: Grady Winch

Director of Broadcast: Sara Ventetuolo

Broadcast Producer: Matthew O’Rourke

Group Accountant: Carrie Parks

Account Supervisor: Remington Pascal

Account Coordinator: Stephanie Filipek

Prod Co: Nola Pictures

Director(s): Greg Ramsey

Executive Producer: Charlie Curran

Head of Production: Cheryl Ward

Producer/ Assistant Director: Nina Sloan

Editorial Co: Shooters Post & Transfer

Editor: Mark Hutchinson

EP: Mark Reidenauer

Producer: Mark Hutchinson

Associate Producer: Rebecca Lyons

Shoot Location: New York City

About Nola Pictures

Founded in 2005, NYC-based Nola Pictures is a full-service, multi-disciplined media services company with affiliate offices in France, Canada and Chile. Nola features a diverse roster of multi-dimensional directors, designers and producers who have created award-winning content for ad agencies, film and TV studios, and corporate clients.

Nola offers turnkey production solutions from shoot through editorial and post; including animation, design and VFX. Nola’s mandate is to provide a supportive creative environment with production flexibility and efficiency for our artists and clients. The Nola team has contributed to projects for brands such as AT&T, Dell, Pfizer, Nissan, Budweiser, Givenchy, Puma, Kraft, Proctor & Gamble, Wyeth, Weis, McDonald’s, Sundance, Cadillac, Ford, VW, Toyota, American Express, Carolina Herrera, Samsung, Time Warner, Viacom, Nike, ESPN, Johnson & Johnson, Lowe’s, Bank of America, UPS, and Verizon among others.

More info: TRUST 646 452 3388 (NY) 310 451 5153 (LA) trustcollective.com

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