NewBlueFX Releases Compatibility with Apple Final Cut Pro

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NewBlueFX Bursts into Mac Market with Video Special Effects and Transitions for Apple Final Cut Pro

LA JOLLA, CA (August 4, 2008) – NewBlue, Inc. today continued its widening rollout of video effects plugins by unveiling a host of new offerings for Apple Final Cut Pro and Final Cut Express. Users of this popular video editing software for Intel-based Apple Macintosh computers can now enjoy 893 presets and 71 effects plug-ins encompassed in 7 distinct and competitively-priced NewBlueFX plug-in collections, designed to enhance the video editing experience. The release follows the company’s progressive launch of video fx plugins for the Adobe Premiere Pro, Avid Media Composer, Avid Xpress Pro, Avid Liquid, Corel VideoStudio, Pinnacle Studio, Sony Vegas, Thomson Grass Valley Edius product lines. Among the NewBlueFX plugin collections released for Apple Final Cut Pro v5.1 and higher and Apple Final Cut Express 3.5 and higher are 7 VideoFX collections and 5 AudioFX collections, including NewBlue 3D Effects, NewBlue 3D Transformations, NewBlue Art Blends, NewBlue Art Effects, NewBlue Equalizers, NewBlue Essentials, NewBlue Film Effects, NewBlue Motion Blends, NewBlue Motion Effects, NewBlue Production Tools, NewBlue Scrubbers and NewBlue Sound Benders. This release comes on the heels of the Final Cut-compatible debut of NewBlue Cartoonr, the company’s free cartoon look plugin available at

http://www.newbluefx.com/cartoonr

. Known for their ease-of-use, clean design and immense variety of video and audio techniques, NewBlueFX provides video editors Hollywood-style techniques at accessible prices. Unlike many other available effects on the market, NewBlueFX integrate seamlessly into their host video editor, including Apple Final Cut Pro. Explains Melissa J. Grey, NewBlue’s chief strategic officer, "Releasing NewBlueFX for Apple Final Cut Pro represents the culmination of a year-long product rollout. We are thrilled to enter the Mac market and count Final Cut Pro among the vital editing platforms we support.� Among the NewBlueFX plug-in collections released for Apple Final Cut Pro are seven VideoFX collections, including NewBlue 3D Effects, NewBlue 3D Transformations, NewBlue Art Blends, NewBlue Art Effects, NewBlue Film Effects, NewBlue Motion Blends and NewBlue Motion Effects. More specific product descriptions follow: - NewBlue 3D Explosions, 180 presets in 13 different plugins that introduce creative new ways to blast a scene into pieces. Plugins include: Blow Apart, Bouncing Cubes, Bouncing Frames, Box Explode, Confetti, Grid Fall Away, Grid Explosion, Intensity Grid, Plane Explode, Spiral, Spiral Rotation, Vortex, and Wiggle. ($119.95 USD) - NewBlue 3D Transformations, 165 presets in 13 high energy transitions breaks creative ground with new ways to slice, fly and reassemble a scene with every technique. Plugins include: Box Fold, Checker Board, Comb, Flip, Fly Away, Louver Grid, Louvers, Magic Carpet, Page Turn, Pizza Boxes, Rotating Frames, Spiral Bounce, and Twist. ($119.95 USD) - NewBlue Art Blends, 101 transitions in 10 specialized video effects that shift images through unique, stunning graphics filters. Plugins include: Color Melt, Color Wash, Contrast, Duochrome, Glow, Halo, Metallic, Shiny Fog, Sketch, and Vivid. ($119.95 USD) - NewBlue Art Effects, 99 effects in 10 specialized video filters that shift video into a visually stunning alternate reality. Plugins include: Air Brush, Colorize, Color Melt, Dream Glow, Duochrome, Ghost, Hand Drawn, Line Drawing, Metallic, and Pastel Sketch. ($139.95 USD) - NewBlue Film Effects, 81 presets in 5 dynamic filters that recreate the inexact mechanics of hand cranked cameras, dirty projectors, and decades sitting in film vaults. Plugins include: Film Camera, Film Damage, Film Express, Film Look, and Film Pro. ($159.95 USD) - NewBlue Motion Blends, 112 transitions in 10 specialized video effects that twist, turn and transmogrify video from one scene to the next. Plugins include: Liquify, Roll, Shake, Shear, Shredder, Smear, Spin, Twirl, Wave, and Zoom. ($119.95 USD) - NewBlue Motion Effects, 99 effects in 10 specialized video filters that add movement to images in a number of ways. Plugins include: Active Camera, Earthquake, Motion Blur, Ripple, Rolling Waves, Shear Energy, Spin Blur, Warp, Wiggle, and Zoom Blur. ($139.95 USD) Users can purchase NewBlueFX for Apple Final Cut Pro directly from the company's website at

http://www.newbluefx.com

. Fully-functional trial versions are available for download, as well. In addition, NewBlue offers Apple Final Cut Pro customers NewBlue Cartoonr, the fast, free, easy way to give live video a cartoon look. Users can download this plug-in, valued at $250, at

http://www.newbluefx.com/cartoonr

. About NewBlue, Inc. NewBlue, Inc. develops innovative audio, video and multimedia technologies for leading companies throughout the world. Founded in early 2002, NewBlue creates and licenses a range of proprietary technologies-- including a series of NewBlueFX video technologies, the NewBlue Audio Engine and Audiomatrix technology platform-- that meet the varied multimedia needs of mid-and large-sized companies. Experienced developers, musicians, artists, and software professionals with a unique and commanding set of skills, experience and talent comprise the NewBlue team. The company unveiled its NewBlueFX (

http://www.newbluefx.com

) product line in 2006 to meet the needs of digital video editing enthusiasts. The NewBlueFX collection of software plug-ins includes special audio and video effects, such as audio filters, noise reduction, equalization, compression and dozens of sophisticated graphic filters and transitions. To date, the NewBlueFX line includes 5 audio-oriented plug-in collections and 7 video-oriented effects and transitions collections for the Adobe Premiere, Avid Liquid, Avid Media Composer, Avid Xpress Pro, Pinnacle Studio and Sony Vegas desktop video product lines, as well as AVCHD UpShift, an AVCHD conversion utility created in conjunction with VASST. For further information on NewBlueFX and NewBlue Cartoonr, please see

http://www.newbluefx.com/media-kit.html

### NewBlue is a registered trademark and NewBlueFX, NewBlue 3D Effects, NewBlue 3D Transformations, NewBlue Art Blends, NewBlue Art Effects, NewBlue Equalizers, NewBlue Essentials, NewBlue Film Effects, NewBlue Motion Blends, NewBlue Motion Effects, NewBlue Production Tools, NewBlue Scrubbers and NewBlue Sound Benders are trademarks of NewBlue, Inc. All other products are trademarks or registered trademarks of their respective holders. All rights reserved.

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