New Sony a6300 Mirrorless Interchangeable Lens Compact Digital Camera and G Master Pro-Level Lenses Now Available for Preorder at Adorama

With the fastest autofocus on the market, the a6300 looks to be the best 4K image capture in any consumer digital camera; compatible with three new G Master lenses, designed for professionals desiring a Bokeh effect
Publish date:

New York, NY – Adorama, one of the world’s largest photography, video, audio, imaging and electronics retailers, has just announced that the new Sony a6300 is now available for preorder. The a6300 is an upgraded version of the Sony a6000, the best-selling mirrorless interchangeable lens compact digital camera on the market. It boasts the world’s fastest autofocus and is compatible with Sony’s new G Master pro-level lenses, also available for preorder.

A First Look at the Sony a6300 on the Adorama Learning Center
Explore the new Sony a6300 and the G Master lenses on the Adorama Learning Center. In an article taking a first look, it reads, the a6300 “boasts a renovated sensor and a new processor, a revamped hybrid focus system that Sony claims is the world’s fastest and what Sony says is the best 4K image capture in any consumer digital camera.”

The article also mentions the a6300’s incredible 4D autofocus system, saying “Sony took the 4D focus system used in the a6000 and gave it a boost via a fast Hybrid AF system that combines high-speed phase detection and accurate contrast focusing. The high-density Tracking AF features an array of 425 phase detection focus points, covering nearly the entire field of view. That includes 169 contrast detection AF points.

“Because the sensors are so small, the camera is better able to focus on fast-moving, small objects. All of this translates to a claimed focus acquisition time of 0.05 seconds, which is the world's fastest. Silent shooting, AF focus magnification, flexible spot AF, Eye AF and other features make this a fast focusing powerhouse. These features will work equally well with E-mount lenses, which are native to the a6300, and Sony A-mount lenses, via a new Sony LA-EA3 mount adapter.”

The article also provides a look at Sony’s three new G Master pro-level lenses, which focus on delivering a Bokeh effect. Lenses include:

  • FE 24-70mm f/2.8 GML: This standard-range, consistent-aperture zoom lens is a general-use lens for professionals, featuring a 9-blade aperture, three aspherical elements, extra-low dispersion and super ED glass elements to reduce chromatic aberration and more.
  • FE 85mm f/1.4 GM: Designed for portrait photographers, this lens is a medium telephoto lens featuring a new extreme aspherical element and three ED glass elements that work together to reduce distortion and an 11-blade aperture, the most ever used in a lens.
  • FE 70-200mm f/2.8 GM OSS: Perfect for weddings, wildlife and sports photography, this lens has a floating focusing system in a zoom lens for quick, accurate auto focus in both stills and video, as well as a super sonic motor and two linear motors for quick movement of large lens elements.

Pricing and Availability
The Sony a6300 is now available for preorder for 998.00 USD (body only) or 1,148.00 USD when paired with the 16-50mm f/3.5-5.6 kit lens. It will begin shipping in early March on a first come, first serve basis.

Also now available for preorder is the FE 24-70mm f/2.8 GM lens for 2,198.00 USD, and the FE 85mm f/1.4 GM lens for 1,798.00 USD; both will begin shipping at the end of March on a first come, first serve basis. The FE 70-200mm f/2.8 GM OSS lens will be available at a later date.

For press inquiries, please contact Sony’s public relations department directly at by visiting the Sony press page.

ADORAMA: More Than a Camera Store
Adorama is more than a camera store – it’s one of the world’s largest photography, video, audio and computer retailers. Serving customers for more than 35 years, Adorama has grown from its flagship NYC store to include the leading online destination for imaging and consumer electronics. Adorama’s vast product offerings encompass home entertainment, mobile computing, and professional video and audio, while its services include an in-house photo lab, AdoramaPix; resources and gear for photographers, filmmakers, production studios, broadcasting and post houses, and recording artists through Adorama Pro; pro equipment rental at Adorama Rental Company; and the award-winning Adorama Learning Center, which offers free creative education in online channels such as the popular Adorama TV.

Adorama is listed as one of the top five electronics retailers by Consumer Reports, “Best of the Web” by, Internet Retailers Top 100, and is the official Electronics Retailer of the NY Giants.

Visit ADORAMA at

Press Contact
Anya Nelson
Zazil Media Group
(p) 617.817.6559
(skype) anya.oskolkova




Nonprofit Veterans-TV Prepares to Launch Free TV Production Training for Vets and Their Families

Newly formed 501(c)3 nonprofit Veterans-TV Inc. (VETV, is preparing to launch hands-on professional television production training courses for veterans of the U.S. armed forces, law enforcement veterans, and firefighters who have lost their employment due to injury or attrition. VETV is creating a mobile classroom within Denali Gold, a remote production truck donated to the cause by NEP, and will provide courses in cities across the U.S. when integration of donated broadcast equipment is complete.


RTI Names Clint Forberg as Director of Training

RTI, a leading control and automation manufacturer for residential and commercial settings, today announced Clint Forberg as its Director of Training. Previously serving as RTI's Central United States Regional Business Manager, in his new role Forberg will oversee all RTIXCEL training programs, including the RTIXCEL Online learning management system (LMS), live TechTalk webinars, RTIXCEL Live on-site training seminars, and the three-day RTIXCEL Experience, hosted at RTI headquarters in Shakopee, Minnesota.


Just Add Power Welcomes Dante and AES67 Audio Networks to the Ultra HD-Over-IP Family at ISE 2019

Just Add Power (J+P), a leader in Ultra HD over IP video distribution, announced its technology lineup for Integrated Systems Europe (ISE) 2019, taking place Feb. 5-8 at the Amsterdam RAI Exhibition and Convention Centre. In Stand 1-N110, the star of the show will be the company's new 3G+ 767DSS Dante® Enhanced Sound System transmitter, which adds compatibility with Dante and AES67 audio networks to Ultra HD-over-IP systems, with separate switching of audio and video. J+P will also highlight its 726TVI 2G/3G+ TVI and 709P2P 3G Point-to-Point PoE transmitters, in addition to the award-winning 3G Ultra HD over IP Series Daisy Chain PoE receiver and Just OS family of firmware and app-based solutions.


BenQ Brings Meetings to Life With First 4K UHD HDR Laser Projectors

BenQ, an internationally renowned provider of visual display solutions, today unveiled two new 4K laser projectors designed to support 4K HDR presentations in boardrooms, huddle rooms, and collaborative spaces. The LK953ST and LK952 Blue Core displays are the first HDR laser projectors for business with razor-sharp 4K UHD resolution.